Facebook’s New Zip Code Ad Targeting Could Boost Local Advertising Revenue
Posted by Sallie Burnett
Facebook has made several improvements to ad targeting in its self-serve tool, including the ability for US advertisers to target specific zip codes through the self-serve tool, Ads Power Editor, and Ads API. Previously, advertisers could only geo-target ads to cities, states/provinces, and countries. This will be beneficial for small and local businesses who can now target potential customers within walking distance. The option could attract the long tail of small businesses to Facebook Ads, driving revenue growth.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Facebook