Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Facebook & Twitter: Consumers’ New News?

These recent statistics caught our eye. What do these numbers mean to you?

Facebook & Twitter: Consumers’ New News?

Looks like Facebook and Twitter are quickly becoming adopted by consumers as a place to get news, and we’re not talking about news about their friends and family, we mean news like…world and local news and events. According to a report from Simply Measured, the effect of Facebook’s Timeline on content engagement among companies worldwide has increased the average content engagement with Facebook by 46%.

According to Pew Research Center’s Project for Excellence in Journalism:

39% of Twitter users said most of the news they got on Twitter was material they would not have read elsewhere. On Facebook, that number comes in around 34%.Using these statistics, eMarketer estimates that more than 11 million Twitter users and more than 48 million Facebook users are getting news on this services. That’s a lot of news coming through social media channels. And it makes a marketer wonder… as consumers find more and more reasons to turn to social media for the content that is most important to them, will it become their main source for a greater percentage of information?

Interested in how some companies are seeing ROI from their social media efforts? Here are two great examples we ran across in a recent Forbes article:

Lowes Home Improvement: Realized a $1 million in additional revenue from a new way of selling paint that came from an employee’s idea that was shared and vetted through an internal social collaboration system.

Royal Bank of Canada: Realized an 18% improvement in customer satisfaction from implementing a social customer care system that was integrated with their traditional call center applications.

Are you ready to see how social media can be integrated into your marketing strategy? Let the experts at Customer Insight Group show you how.

jill Manser