These recent statistics caught our eye. What do these numbers mean to you?
Looks like Facebook and Twitter are quickly becoming adopted by consumers as a place to get news, and we’re not talking about news about their friends and family, we mean news like…world and local news and events. According to a report from Simply Measured, the effect of Facebook’s Timeline on content engagement among companies worldwide has increased the average content engagement with Facebook by 46%.
According to Pew Research Center’s Project for Excellence in Journalism:
39% of Twitter users said most of the news they got on Twitter was material they would not have read elsewhere. On Facebook, that number comes in around 34%.Using these statistics, eMarketer estimates that more than 11 million Twitter users and more than 48 million Facebook users are getting news on this services. That’s a lot of news coming through social media channels. And it makes a marketer wonder… as consumers find more and more reasons to turn to social media for the content that is most important to them, will it become their main source for a greater percentage of information?
Interested in how some companies are seeing ROI from their social media efforts? Here are two great examples we ran across in a recent Forbes article:
Lowes Home Improvement: Realized a $1 million in additional revenue from a new way of selling paint that came from an employee’s idea that was shared and vetted through an internal social collaboration system.
Royal Bank of Canada: Realized an 18% improvement in customer satisfaction from implementing a social customer care system that was integrated with their traditional call center applications.
Filed under: Social Media Marketing