As more and more businesses are using Facebook for Business, Facebook is making it easier for marketers to administrate the brand pages. Facebook recently announced a new streamlined layout for pages that they hope will ‘make it easier for people to find the information they want and help Page admins find the tools they use most’. The new pages will be rolled out globally in a week’s time.
Company Information: The left-side column of the timeline features information about the business, including a map, hours of business, phone number and website URL, as well as photos and videos.
Access to Key Admin Tools: You can now view information about the ads you’re running and new likes on your Page, as well as unread notifications and messages. You can click on any section in the This Week section for more detail.
They also added new navigation options to the top of the Page, making it easier to access activity, insights, and settings. The Build Audience menu at the top of the Page offers direct access to Ads Manager account.
Facebook says that these changes will help make it easier for page admins to find the information they need. There will also be a Pages to Watch feature in the Page Insights tool for admins, allowing marketers to keep tabs on pages similar to their own (or competitors) and track those pages’ performances.
Custom tabs will be in the “more” according to a Facebook spokesperson. Cover photos will stay the same size, however, you may need to change the layout of the image since the page name and category appear on the cover photo in white text and the profile picture sits a bit higher.
What do you think of the new design? Share your comments on our Facebook page.
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Filed under: Social Media Marketing