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Email Marketing Stats All Marketers Must Know for 2016

It’s that Time to Look Over the Most Important Email Marketing Stats while Planning for 2016


Although desktop traffic is on the decline, email remains a critical component. People consistently check their emails whether from a desktop or mobile phone. Just about everyone, regardless of profession, checks their email on a daily basis. One of the strengths of email marketing is the consumer is virtually guaranteed to see the email headline. From there, they decides whether to trash it or read it. On social media, however, it’s so easy for a marketer’s messages to become lost in the person’s feed. This is especially true for such a fast-paced social media network like Twitter. An inbox is less hectic, giving the email a higher chance of being seen.

Email Marketing Benchmarks

Email marketing stats collected over 2015 have shown that email marketing continues to evolve. There are no signs of it declining in importance. In fact, just last year in 2014, email marketing was labeled the the most effective digital marketing channel in terms of customer retention in the United States. Throughout 2015, email marketing remained a critical component of customer retention and based on the stats, it will continue that trend throughout 2016.

A marketing plan isn’t complete without email marketing included. Read the critical email marketing stats below to create an excellent plan for getting the most out of your marketing efforts in 2016. Snagging someone’s attention is only part of the battle. The next part is holding onto that person’s attention until he becomes a loyal customer. That is the ultimate goal of marketing. And it is email marketing in particular that is excellent at customer retention. Continue reading to learn about the results email marketing delivered this year for top marketers and businesses.

  • 80.8% of users report reading email on mobile devices. Source: HubSpot
  • “Secrets” is the most clicked lead nurturing subject line word. Source HubSpot
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. Source HubSpot
  • Adding social sharing buttons to email messages an increase click-through rates by more than 150%. Source: Webbiquity
  • One in five companies report an ROI of over 70:1. Email has an average ROI of $38 for each $1 spent. Source: Emailmonday
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: McKinsey
  • Email opens on mobile devices grew 30% from 2010 to 2015. Source: Campaign Monitor
  • Personalization increases open rates by 26%. Source: Campaign Monitor
  • 75% of enterprises will be investing in personalized messaging in 2015. Source: Campaign Monitor
  • Marketers have found a 760% increase in email revenue from segmented campaigns. Source:Direct Marketing Association
  • A/B tests can improve conversion rates by 49%. You must test to know what works. Source: Campaign Monitor
  • 59% of companies are integrating email and social channels together. Source: eConsultancy
  • 73% of marketers believe email marketing is core to their business.
  • 47% of marketers report click-through-rates as the most important email marketing metric.
  • 23% of marketers don’t know what device the emails are read on. Source:
  • 66% of consumers have made a purchase online as a result of an email marketing message. Source: Direct Marketing Association
  • 59% of consumers check their email more than 4 times a day and 98% of consumers check their email daily. Source: BlueHornet

Sources of Email Marketing Statistics




Direct Marketing Association


Campaign Monitor

Sallie Burnett
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