A series of emails and mobile pushes that spanned from Monday prior to Thanksgiving through Green Monday and into Days of Deals in December expanded on the traditional mass e-commerce days like Black Friday and Cyber Monday. Ebates created two new shopping days: Mobile Monday offering higher Cash Back through their mobile app and Luxury Sunday featuring special Cash Back offers from high-end retailers.

Each promotion included a countdown timer giving members a live clock, updated each time a user opened the email, which indicated when a promotion began and ended. The program kicked off with a preview email with a clever rewrite of Twas the Night Before Christmas and a calendar highlighting the entire Cyber Days promotions. Derek elaborates, “The preview email was a different approach for us. It allowed our members to understand which promotions were coming their way so that they could mark their calendars and refer back to it if needed. We think it rose above the noise.”

The Ebates Cyber Days Preview email was delivered to more than four million email subscribers. And yielded: