Ebates, a leader of online cash back shopping, created a “Twas the Days Before Cyber Week” email campaign to preview Ebates’ upcoming promotions. The fun campaign creativity and timeliness of the upcoming Black Friday and Cyber Monday sales days led to an overwhelmingly successful email that kept Ebates’ front of mind with savvy-shopping members.
Each promotion included a countdown timer giving members a live clock, updated each time a user opened the email, which indicated when a promotion began and ended. The program kicked off with a preview email with a clever rewrite of Twas the Night Before Christmas and a calendar highlighting the entire Cyber Days promotions. Derek elaborates, “The preview email was a different approach for us. It allowed our members to understand which promotions were coming their way so that they could mark their calendars and refer back to it if needed. We think it rose above the noise.”
- An open rate of 16.5%
- A conversion rate of 10.3%
What tools will you use to reach your customers this holiday season?
[Source: Marketing Sherpa & Epsilon]
Filed under: Email Marketing