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Dunkin’ Donuts Social Giveaways Urge Customers to Stay Engaged

[DMNews, 1/3/12]

As part of its ongoing “Get Dunk’d” social media marketing program, Dunkin’ Donuts is launching promotions to get customers tweeting and Facebook chatting about the brand.

One effort, which kicks off on Jan. 8 and runs through Jan. 28in the New York metro area, attempts to motivate consumers to follow the brand on social networks by rewarding some with free tickets to see the Harlem Globetrotters.

To participate, customers must “like” the brand on Facebook or follow them on Twitter. They will then get access to a Get Dunk’d VIP card, which can be printed or downloaded to a mobile phone. Fans can use these cards to get prizes in the specific Dunkin Donuts locations in which the giveaways occur. The company will announce these locations over Twitter and through Facebook updates just prior to the giveaway date. These messages will indicate the exact time and location at which the giveaway will occur, encouraging consumers to follow the conversation, stay engaged and try to make it to those locations before the set number of prizes are claimed.

Is your company planning any social media campaigns that include giveaways? Here at Customer Insight Group we can help you discover how to get the most from your social media programs.

Mary Shaw