Attracting and Retaining Clients Top Priority for Small Businesses
As small business plan for 2017, attracting and retaining clients is at the top of their list. A recent survey conducted by GetApp reveals 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business.
With small business uncertainty at a 42 year high, there couldn’t be a more pertinent time for small businesses to decide on their biggest priorities for the near future. We polled SMB owners to ask them what their company’s biggest priority is. 58% said attracting and retain clients was their number one interest.
The second most important concern, according to the survey was to reduce costs, with 13% of respondents saying this was their top priority. The next most popular choice in the list of small business priorities was improving business software and IT infrastructure (selected by 8% of respondents), which was more highly valued than getting paid faster, tracking workflow better, and reducing time spent on admin.
Key findings of the Small Business Priorities survey
- 57.6% of small businesses say that attracting and retaining clients is the biggest priority for their business.
- Reducing costs is the main priority for 12.6% of businesses.
- For 7.8% of businesses, improving software and IT infrastructure is their leading priority.
- Getting paid faster/speeding up the invoicing process is a priority for 6.6% of surveyed businesses.
Survey Reveals Answers to the question: “Which of the following is the biggest priority for your business?”
#1. Attract and retain clients – 57.6%
#2. Reduce costs – 12.6%
#3. Improve software and IT infrastructure – 7.8%
#4. Get paid faster/speed up invoicing – 6.6%
#5. Track workflow better – 6%
#6. Reduce time spent on admin – 6%
#7. Other – 3.5%
Filed under: Customer Experience Management