Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, communities, and partners—will long remember how these brands took action during this crisis.

Coronavirus Spotlights Brands CSR

Listed below are some of the latest actions that companies have taken. We’ll be adding updates to this article with the latest news at the top.

Under Armour Pledges $2 Million in Donations to Provide Community Support

Under Armour Pledges $2 Million Covid 19 Support

Under Armour is donating $1 million to Feeding America to support hunger relief efforts as a result of current school closures and quarantines. By partnering with Feeding America and local food banks, we are lending support to ensure students and their families who are impacted by current, and potentially extended, disruptions have the meals they need. The donation efforts will be focused on reaching the cities where our teammates live and work, including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.

$1 MILLION 30-DAY FITNESS CHALLENGE SUPPORTING GOOD SPORTS

Under Armour MyFitnessPal

By hosting a 30-day Healthy at Home fitness challenge on Under Armour’s MyFitnessPal and MapMyRun platforms, individuals and families at home will be encouraged to stay healthy and physically active. When users join the challenge beginning March 23, Under Armour will donate up to $1 million in the combination of monetary donation and product to support Good Sports’ efforts in ensuring youth sport leagues have the necessary equipment, footwear, and apparel.

“It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources,” said Patrik Frisk, CEO of Under Armour. “Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time.”


PetSmart Charities Commits
up to $2 Million

In Support of Animal Welfare Across North America Amid Coronavirus Pandemic

Coronavirus (COVID-19) has affected humans by closing workplaces and schools, but animal shelters are also feeling the impact as fewer people come in to adopt pets and many shelters are forced to close to the public altogether. According to some animal welfare organizations, it is likely fewer people will be considering adoption and more pet parents will have to surrender pets due to health or economic hardship. As a result, the number of homeless pets is expected to increase.

To help address these issues, PetSmart Charities, the leading funder of animal welfare, has committed up to $2 million to support pets and people affected by COVID-19.

These funds will support both the animal shelters caring for pets and organizations that are helping impacted people keep and care for their pets in the areas with the highest number of reported cases in the U.S. and Canada. These affected areas include portions of California, Washington, Massachusetts, New York and all provinces across Canada.

“As an organization dedicated to supporting pets and the people who love them, PetSmart Charities remains committed to the health and welfare of pets during this unprecedented time, and our hearts go out to those impacted by COVID-19,” said Chris McCurdy, interim president at PetSmart Charities. “We pledge to remain nimble as the need grows during this pandemic. Whether you are a shelter overwhelmed with the intake of homeless pets or an organization that provides resources to pet parents concerned about how they will care for their pets due to quarantine, we’re here for you.”


Chewy Donates Over $1.7 Million to Help Care for Pets Across the Country

Chewy Partners with GreaterGood.org to Provide Essentials to Animal Shelters and Rescues

Chewy Partners with GreaterGood.org to Provide Essentials to Animal Shelters and Rescues

Chewy, an eCommerce site for pets and pet parents, announced it is working alongside GreaterGood.org and other non-profit partners to donate more than $1.7 million in pet food, healthcare supplies, and other products to animal welfare organizations most severely affected by the regional economic impact of coronavirus.

“As GreaterGood.org works to support animal shelters and rescues nationwide during the rapidly evolving COVID-19 outbreak, Chewy’s support has been critical,” Said Liz Baker, CEO at GreaterGood.org. “The unprecedented sheltering crisis that has resulted from the pandemic leaves many animal welfare organizations without basic supplies, and pet food is in especially in high demand. Chewy’s donations make it possible for many shelters to continue to save pets’ lives through this difficult time.”

Over the last 30 days, Chewy and its network of non-profit distribution, shelter, and rescue partners, have focused efforts on regions most immediately impacted by the economic and social effects of coronavirus, including California, Washington, New York, and others. Chewy will continue directing ongoing food and product donations through the month of April, and beyond, with the assistance of GreaterGood.org, a national nonprofit dedicated to protecting people, pets, and the planet.


The Rite Aid Foundation Donates $5 Million to Address COVID-19 Pandemic

The Rite Aid Foundation CSR

The Rite Aid Foundation on announced a $5 million philanthropic package to support the nation’s healthcare providers and first responders; to support children, families, and communities impacted by the outbreak; to address geographic pandemic hotspots, and to support Rite Aid’s own associates as they continue to battle the COVID-19 pandemic.

The donation will support organizations providing vital community resources, including emergency grants for first responders and healthcare providers, nurses’ needs on the frontlines, increasing laboratory capacity, assistance for the most vulnerable populations and a national hunger relief effort during this national emergency, and more critical needs.

“In difficult times, The Rite Aid Foundation continues to find inspiration in the everyday heroes – the first responders and healthcare providers, the nonprofit organizations and our own associates – who are protecting the health and wellness of their communities,” said Jessica Kazmaier, president of The Rite Aid Foundation’s board of directors and chief human resources officer, Rite Aid. “It will take an extraordinary and collective response to ensure we recover from this pandemic and thrive well beyond these uncertain days. The Rite Aid Foundation is proud to stand with the courageous men and women who selflessly continue to do their jobs and fight this battle in communities across the country.”

In response to the COVID-19 outbreak, The Rite Aid Foundation will contribute:

  • $1.5 million to organizations and funds supporting healthcare providers and first responders on the front-line of the pandemic, plus their families. The CDC Foundation, the American Nurses Foundation’s Coronavirus Response Fund for Nurses and The First Responders Children’s Foundation COVID-19 Emergency Response Fund will each receive $500,000.
  • $1.5 million to support regional response funds in existing and emerging pandemic hotspots, beginning with $750,000 among the New York Community Trust’s NYC COVID-19 Response & Impact Fund, the New Jersey Pandemic Relief Fund, the United Way for Southeastern Michigan’s COVID-19 Community Response Fund, the Seattle Foundation’s COVID-19 Response Fund and the COVID-19 Los Angeles County Response Fund. The Rite Aid Foundation will reserve $750,000 to respond to emerging hotspots or existing hotspots in need of additional support.
  • $1 million to support community needs in key areas across the nation, especially food insecurity, family support and children’s services. Feeding America and the Boys & Girls Clubs of America will each receive $500,000 to support their ongoing efforts to mitigate the effects of the pandemic.
  • $1 million to The Rite Aid Foundation Associate Relief Fund, to support grants for extraordinary financial hardships due to the COVID-19 pandemic. The funds can be applied to medical, childcare, household or special expenses.

Albertsons Companies and Albertsons Companies Foundation Pledge $3 Million and Launch Major Fundraiser to Fight Hunger During COVID-19 Crisis

Albertsons Companies Foundation Coronavirus

Albertsons Companies and Albertsons Companies Foundation have announced a pledge of $3 million and the launch of a major fundraiser to help feed families in need during the COVID-19 crisis

Related Article: Customer Loyalty Trend: Shared Values Matter

 “There has never been a more important time to help our neighbors than right now,” said President & CEO Vivek Sankaran. “Albertsons Companies has always been on the frontline of hunger relief, and our customers always stand with us. We are asking our communities to join us in this effort to ensure that the COVID-19 crisis doesn’t also become a hunger crisis.”

Donations to the HELP FEED FAMILIES DURING THIS CRISIS fundraiser will stay local, so donors can help fight hunger in their communities in the following ways:

  •  Keep food banks stocked so they can respond to increased demand
  •  Support emergency meal distribution programs at schools
  •  Support senior centers and other programs that provide meals and food to seniors
  • Help families access federal food programs

H-E-B Gives $3 million for Coronavirus Community Support

HEB-Plus-Store Corporate Social Responsibility

H-E-B will make an initial $3 million commitment to support local organizations helping people most in need and working hard to combat the spread of coronavirus. With this gift, H-E-B’s partnership with local nonprofits will provide relief to some of our most vulnerable neighbors: seniors, children, and low-income families. As schools are closed, events canceled, and work hours curtailed, these essential organizations will start to see a rise in demand for resources. H-E-B is ready to help them, so they can continue to help Texas.

“During these trying times, H-E-B is here for Texas,” said Winell Herron, H-E-B Group Vice President of Public Affairs, Diversity and Environmental Affairs. “Now, more than ever, H-E-B is keeping with our Spirit of Giving and Helping Here philosophies to do everything we can to support our fellow Texans.”

From this commitment, H-E-B’s Hunger Relief Program will donate $1.2 million to support 18 food banks throughout the Lone Star State, which will provide more than 6 million meals. Additionally, H-E-B will deliver 15 truckloads of food and household supplies to the various food banks. H-E-B works directly with food banks that are affiliated with Feeding Texas, a member of Feeding America, the nation’s leading domestic hunger-relief organization.

Related Article: U.S. Brands Join the Fight Against COVID-19

Part of this commitment will provide $500,000 in financial assistance to organizations dedicated to mobilized home feeding services for seniors and low-income families such as Meals on Wheels.

H-E-B will dedicate $300,000 to assist Texas Biomedical Research Institute, a San Antonio-based organization with a team dedicated to coronavirus research that will have a global impact. Texas Biomed has launched a unique research project to be among the first in the nation to develop the laboratory model necessary for testing diagnostics, vaccines and treatments to combat coronavirus. We are proud to be a part of this innovative effort to accelerate discoveries, moving science from the lab to the patient.

Related Article: Research: Millennials are More Engaged in Corporate Social Responsibility

H-E-B also recognizes that across Texas there are many local nonprofits on the front lines, working hard to help the communities they serve. H-E-B is pledging $1 million in financial support for our nonprofit partners who are providing vital services during this time. Organizations experiencing an increased need as a result of the coronavirus can visit H-E-B My Community Investment to apply for funding.


Kroger Co. Deploys Hunger-Relief Resources

Kroger Co and Coronavirus CSR

The Kroger Co. Zero Hunger | Zero Waste Foundation will donate $3 million that will be equally distributed between the foundation’s nonprofit partners, Feeding America and No Kid Hungry. The funding will support local food banks, and to provide food to children who would otherwise receive free or reduced-price meals if not for their schools being closed due to the COVID-19 emergency. According to the United States Department of Agriculture, 11.2 million children are classified as “food insecure” — i.e., they live in a household that may trade-off paying for important items for other necessities — and either receive free or discounted meals at school.

Keith Dailey, Kroger’s group vice president of corporate affairs stated, “Our most urgent mission is to be here for our customers when they need us most, and our store, warehouse, distribution, food production, and office associates are working around the clock to keep our stores open for our customers. We’re also mindful that the coronavirus pandemic may result in more of our neighbors struggling with food insecurity during this challenging time — and we want to help.”

Target Donates $10 Million to Local, National and Global Organizations Responding to the Pandemic

Target CSR and Coronavirus

Target is donating $1 million to the Target Team Member Giving Fund, and the Target Foundation has committed another $9 million to expand relief and assistance to organizations helping respond to the coronavirus. This commitment is the retailer’s largest donation to a single relief effort. The $10 million donation will be used to support efforts in four areas:

“Families across the country are counting on Target in so many ways during this pandemic, and our team has been nothing short of remarkable,” said Cornell. “The commitments we’re making today will provide additional resources for our most valuable asset—our team, their families and the communities impacted by the coronavirus.”  

  1. Team Members — $1 million will go to the Target Team Member Giving Fund to assist team members who are most impacted. 
  2. Local Communities – $5 million will be committed to state and local community foundations supporting nonprofit organizations addressing the greatest needs in their area, including vulnerable populations such as underrepresented communities.
  3. National Organizations – $3 million will support partners such as Feeding America and others, assisting with response and recovery for affected communities.
  4. Global Response – $1 million will support organizations such as UNICEF and others, helping provide critical medical equipment and supplies to regions around the world.

#BrandsDoingGood

Interested in learning more about brands that are doing and giving during the COVID-19 pandemic? Look for the hashtag #brandsdoinggood on Twitter.

Sallie Burnett
Follow Me