Context is Important to Social Media Marketing
Posted by Sallie Burnett
Lisa Morgan Experts Corner
In the rush to adopt social media a number of retailers have failed to ask themselves important questions that can affect the success of their campaigns. If you haven’t taken the time to understand how social media types differ, now is a good time. Even if you have, you need to consider what’s going on in the minds of your customers.
Take social networks and communities for example. The obvious difference between them is that social networks are third-party sites and communities may reside on your site or they may be established by a group, such as an association or collection of strategic partners.
Download the full aricle, Context Is Important to Social Media Marketing
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Social Media Marketing