Report: Content Marketing Success
What Companies Are Doing to Achieve Content Marketing Success
A new report, The 2016 State of Content Marketing from Ascend2 reveals that the lack of an effective content marketing strategy and the resources required to create compelling content are often caused by the third most significant barrier to success – budget constraints.
Lead Generation and Improving Customer Engagement are Top Priorities
58% Increase lead generation
55% Improve customer engagement
46% Increase brand awareness
39% Increase sales revenue
Fact-based content such as research reports are at the top of the list for most effective types of content. Posting is a well-established method for the continuous engagement of prospects and customer with timely information.
The most difficult types of content to create such as videos and podcasts often require resources and capabilities not available in-house.
Most Difficult Types of Content to Create
64% Video/Podcast
62% Research reports
45% Webinars
35% Infographics
The lack of an effective strategy is the top obstacle to companies marketing success.
Most Effective vs. Most Difficult Types of Content
[Source: Ascend2]
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Filed under: Content Marketing