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Blogging Best Practices for Marketers

Blogging Best Practices for Marketers

Blogging Tips That Work

Whether you’re the sole marketer for an entity or a member of the marketing team, you must ensure that you’re using the latest methods of advertising products and services. Content marketing is vastly popular right now, and that field includes blogs. Following blogging tips can help you to craft material that is engaging to the prospective customers and that encourages current customers to return.

Speak to Your Target Audience

Imagine that you picked up a book that was written for children. Although you might enjoy reminiscing, the content of the book would not present itself as compelling to you. The same situation occurs when you don’t write with your target audience in-mind. This process involves discussing topics and content that are of interest to them; furthermore, you need to use syntax and diction that they understand. Don’t use company jargon or acronyms. Overtime, monitor your blog’s Google Analytics to see what your visitors read the most. This insight will help you to really focus your efforts on creating content that meets your customer’s needs and interests.

Naturally Incorporate Keywords and Phrases

You’ve probably read some content yourself that sounds as though a machine generated it. Modern blogging best practices involve the incorporation of keywords and phrases to perform well in terms of search engine optimization (SEO), but they also ask that you bring this material into your writing natural. By doing so, you are writing for both the search engines and actual human audiences.

Use a Hook

If you think back to college writing classes, your instructors might have suggested that you start your papers with a hook. When you can grab the readers’ attention right away with a funny anecdote, powerful quotation or an inspiring question, then you can motivate them to read more. The your readers like what you have to say, the more likely they are to want to learn more about you and your products or services.

Expand Your Brand Authority with Guest Bloggers

When you are the only person posting on the blog, that voice is the only one that customers hear. If you are the marketer for a local business, find out if any community members are interested in blogging. You can also expand your brand credibility by inviting leading experts to share their valuable insights with your customers.

Keep the Content Updated

Ask yourself what you would do if every time you visited a website, you saw the exact same content. While you do not need to update the blog every day, you should make it your goal to write new posts on a regular basis. By doing so, customers have relevant content to read. 53% of all bloggers are publishing at least weekly.

Keep it Professional

Although blogs are often considered more casual forms of writing, that doesn’t mean yours should sound like the pages of your personal journal. If you do not have strong writing skills, hire experts to produce the content for you. At the least, make sure you have an editor on staff who can polish your work.

Promote Your Blog

No matter how many of these techniques you incorporate, they don’t matter so much if you fail to promote your blog. The top three ways bloggers drive traffic to their content: social media marketing; search engine optimization (organic search from keywords) and email marketing. Head to your social media accounts to let followers know that a new blog is live on the site. In addition, be sure to feature your blog posts in your e-newsletter. 21% of all business bloggers send posts through a newsletter to their subscriber base at least weekly: 39% of best practitioners do this weekly.

Make Your Content Visually Appealing

When people come to a website and see a wall of text, they are often reminded of books from college that they never wanted to read. By using subheadings, bullet points and lists, you can convey material to your customers in a way that is easier for them to digest.  Remember to take advantage of SEO optimization tools “to clearly communicate to these search engine algorithms by coding your subheads with <H2> and your sub-subheads with <H3> or <H4> by including keywords and long-tail keywords, and by avoiding links in your heads,” shares Krista Bunskoek, content marketer at Wishpond. In addition, incorporate visuals into your blog posts. Content with relevant images gets 94% more views than content without relevant images.

Ask Readers to Participate

If you want to see that comments section of your blog filled, then you need to provide your readers with material to discuss. One way to accomplish that goal is to ask them a question and suggest that they post their answers in the comments area.

Blogging Tips

Have a blogging tip you’d like to share? Comment below.

Sallie Burnett
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