What is Content Marketing?
Before discussing the basics of successful content marketing, I want to define precisely what we are talking about so we have a common starting point. So what is content marketing? The Content Marketing Institute defines content marketing as:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
6 Forgotten Basic Content Marketing Strategies That’ll Boost Your Growth
Over the last couple of years, the basics have been overlooked and are now more important than ever. When developing your content strategy, think about your audience. Use customer surveys to understand how your customer’s wants and needs have changed and how they want to consume content. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers evolved their digital marketing strategies to better meet buyers’ expectations over the past year.
Here are six tips you can get started with today to put your content marketing strategies on the path to garner the right attention from the right customers at the right time.
- Headline – Your headline sets the expectation for the article; it’s what catches people’s attention and what will go viral. Use SEO and keywords to ensure the headline is relevant to what people are looking for online. Are you looking for more tips to improve your click-through rate on Google organic search ranking? If so, Hubspot has a guide for writing catchy headlines.
- Share Your Content – Whenever you add new content to your website or blog, be sure to also post on your social media channels. Oracle 2022 Trends Report revealed that 37% of B2C marketers will focus on testing and implementing tactics on new social platforms (e.g., TikTok, Discord, Twitch, etc.). This opens doors for B2C marketers to engage with new potential customers and deliver relevant messaging and offers. Taking an adaptive approach to content delivery allows your customers to interact with your brand on their terms. Also, make it easy for your visitors to share your content by installing social sharing toolbars on your website and your blog.
- Get Visual – Video is a great way to share your content that is unique and visually stimulating. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. Professionally designed videos will attract and educate your readers and effectively develop a brand because they enhance memory and brand awareness.
- Recycle and Reuse – Recycle your existing content in different mediums. You can turn a video into a presentation and upload the slides to SlideShare. You can feature buying guides and e-books in your emails. Repurposing content can also potentially give you an SEO boost. When you have multiple pieces of content centered around similar targeted keywords, search engine crawlers will generally recognize you as a source of authority.
- Editorial Calendar – Create an editorial calendar to keep track of your keywords, content plans, and social messaging. Your editorial calendar includes the high-level themes you will have for the year. It guides what type of content will be created and enables your teams to plan ahead, repurpose, or curate relevant content as it fits into the publishing schedule.
- Use Call to Actions (CTA) –Use contextually relevant calls to action to nudge your audience to take the next step. CTAs can drive a variety of different actions depending on your content’s goals.
These six strategies provide a solid foundation for generating brand awareness, convincing customers to take action, and driving revenue. As a marketer, you also need to monitor what your competitors are doing so you can continue to update and add new content marketing strategies that will make you stand out and achieve your business goals.
Last Updated 3.29.2022
Filed under: Content Marketing