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6 Content Marketing Tips to Improve Results

6 Content Marketing Tips to Improve Results

6 Forgotten Basic Content Marketing Strategies That’ll Boost Your Growth

Are you looking for content marketing tips and strategies you can deploy to build your brand and reputation?

Here are six actionable tips you can get started with today to put your content marketing strategies on the path to garner the right attention from the right customers at the right time.

Headline – Your headline sets the expectation for the article, it’s what catches peoples attention and what will go viral. Use SEO and keywords to make sure the headline is relevant to what people are looking for online. Looking for more tips to improve your click through rate on Google organic search ranking? Hubspot has a guide for writing catchy headlines

Share Your Content – When ever you add new content to your website or blog be sure to also post on your social media channels. Also, make it easy for your visitors to share your content by installing social sharing toolbars on your website and on your blog.

Get Visual – Video is a great way to share your content in a unique and visually stimulating way. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. A professionally designed video will attract and educate your readers and are good for developing a brand because they enhance memory and brand awareness.

Recycle and Reuse – Recycle your existing content in different mediums. You can turn a video into a presentation and upload the slides to SlideShare. You can feature buying guides, e-books in your emails.

Editorial Calendar – Create an editorial calendar to keep track of your keywords, your content plans, and your social messaging.

Use Call to Actions –Use contextually relevant call to actions to nudge your audience to take the next step.

Conclusion

These 6 strategies provide a solid foundation to generate brand awareness, convince customers to take action, and drive revenue.

As a marketer, you also need to know what your competitors are doing so you can continue to update and add new content marketign strategies that will make you stand out and achieve your business goals. 

 

Sallie Burnett
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