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6 Content Marketing Benefits

Benefits of Content Marketing

How Content Marketing Benefits Your Business

As the business world begins to focus more on eCommerce, integrating content marketing into strategy becomes a large topic of conversation amongst entrepreneurs. This method of acquiring customers is a relatively recent phenomenon dating back to 1998. Since then, the strategy has become central to many marketing strategies. An astounding 93% of organizations utilize this strategy to acquire customers. Interesting content is one of the main reasons people follow brands on social media. 60% of people are inspired to seek a product after reading content about it.

Direct Traffic to Your Website

The benefits of content marketing for the consumer are based on the marketer’s ability to engage the consumer. Creating content that is informative, entertaining, or product-oriented will enhance your customer’s life by alleviating his search for whatever product, information, or service they are looking for. On average, two-thirds of consumers prefer custom content on the basis that the information or product is catered to an interest or passion of their choosing. Lastly, incorporating many pages of content around the mission of your business will increase your brand authority in Google and will drive more traffic to your website. The more highly-targeted, custom content your company creates, the more traffic you create for your business. 50% of consumer time online is spent engaging with custom content.

Increase Your Brand Authority

As you continue to create great content, blogs and other platforms of information will begin to link to your informational or product posts. Curating highly specialized and accurate content will give your company the means to become a market leader in your industry. Due to the knowledge base, the exciting and accessible content, and a large consumer base, you can position your business as the most informed, specialized, and consistent provider of your service. 85% of consumers regularly or occasionally seek out trusted expert content – credible, third-party articles & reviews – when considering a purchase.

Stronger Brand Awareness

Building upon the previous point, the benefits of content marketing don’t cease at generating more revenue. As the content you produce grows in quality and viewership, you begin to develop relationships with your customer. This will enhance the trustability of your brand and further your reach among the consumer base. Brands who engage and share content on social media channels enjoy higher loyalty from their customers. 53% of Americans who follow brands in social are more loyal to those brands.

Higher Visibility in Search Engines

As your content becomes a source of knowledge for readers, your website will appear in the top rankings of every search engine. With frequent content, Google will crawl your site and catalog your site content for the keywords your customer’s and prospects are using in their queries. What it boils down to, is relevant and useful content improves your site’s ranking on Google.

Higher Possibility of Revenue

Many thought leaders are incorporating premium content into their website. As you grow your readership, you will find more opportunities to create revenue. As noted by the content marketing institute, “To connect content to revenue, your marketing and sales teams need to be tightly aligned to the same business objectives, company messaging, and agreed-upon processes. Because so much of the buyer’s journey is self-service and digital, it’s critical that marketing and sales messaging stays in sync.”

Expand Your Profit Opportunity

When you promote great content, great brands will want you to integrate them into your message. As you become a higher profile authority in your industry, organizations will reach out to you for affiliate marketing opportunities.

The benefits of content marketing are glaringly clear. Further success of your business may depend on whether or not you implement these content market marketing strategies into your next marketing campaign. Over 90% of businesses have implemented this strategy, integrating it into your current strategy could exponentially increase your profits.



Sallie Burnett
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