Content Marketing Stats to Justify Your Efforts
Posted by Mary Shaw
We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond.
Content Marketing Stats You Need to Know about Customers and Content
- Because 61% of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from that company. (Source: Custom Content Council)
- Content is one of the top 3 reasons people follow brands on social media. (Source: Content+)
- 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
- 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off. (Source: B2B Marketing Insider)
Businesses use Content Marketing to Achieve Business Goals
- 62% of companies today outsource their content marketing — that’s up 7% from last year! (Source: Mashable)
- Nine in ten B2B organizations market with content. (Source: Content Marketing Institute survey)
- 44% of B2B marketers have a documented content strategy (Source: Content Marketing Institute survey)
- 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year. (Source: Content Marketing Institute survey)
- On average marketers spend more than 25% of their budget on content marketing. (Source: eConsultancy)
- Content marketing Leaders plan to increase content marketing related program spend by an average of 31% (Source: Aberdeen)
- 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO. (Source: Leaderswest Digital Marketing Journal)
- On average, 25% of marketing budgets are now spent on content development, delivery and promotion. (Source: B2B Marketing Insider)
- 54% of B2B marketers plan to increase spending on content marketing in 2014. (Source: MyCustomer.com)
- 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. (Social Media Today)
- B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Source: Social Media B2B)
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Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.
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Filed under: Integrated Marketing