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Content Marketing Stats to Justify Your Efforts

We’ve created a list of the most important content marketing statistics from the latest, high-quality research reports. Topics covered range from content marketing’s impact on business to consumer usage, and far beyond.

Content Marketing Stats You Need to Know about Customers and Content

  • Because 61% of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from that company. (Source: Custom Content Council)
  • Content is one of the top 3 reasons people follow brands on social media. (Source: Content+)
  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
  • 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off. (Source: B2B Marketing Insider)

Businesses use Content Marketing to Achieve Business Goals

  • 62% of companies today outsource their content marketing — that’s up 7% from last year! (Source: Mashable)
  • Nine in ten B2B organizations market with content. (Source: Content Marketing Institute survey)
  • 44% of B2B marketers have a documented content strategy (Source: Content Marketing Institute survey)
  • 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, up from 54 percent last year. (Source: Content Marketing Institute survey)
  • On average marketers spend more than 25% of their budget on content marketing. (Source: eConsultancy)
  • Content marketing Leaders plan to increase content marketing related program spend by an average of 31% (Source: Aberdeen)
  • 92% of marketers believe that content creation is either “very” or “somewhat” effective for SEO. (Source: Leaderswest Digital Marketing Journal)
  • On average, 25% of marketing budgets are now spent on content development, delivery and promotion. (Source: B2B Marketing Insider)
  • 54% of B2B marketers plan to increase spending on content marketing in 2014. (Source:
  • 77% of B2B marketers use a blog as part of their content marketing mix, and 70% use online video. (Social Media Today)
  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Source: Social Media B2B)

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

Content Marketing

Social Media Best Practices

Social Media Marketing Strategy


Mary Shaw