Coca-Cola’s New Tumblr Shares Happiness
Coca-Cola has launched a new Tumblr to share happy content with teen bloggers.
Tumblr is a blogging platform that allows users to post text, images, videos, links, quotes, and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private.o
Lisa Roebuck, senior integrated communications manager for the Coca-Cola Company, says in addition to original Coca-Cola-inspired content like photos, gifs and past ads, Coca-Cola plans to share content via re-blogging, including “positive, fun content” from within the Tumblr community. Images include Coke bottles on a fence in a field and a high-heeled shoe emblazoned with the Coke logo.
With more than 11 million teen bloggers spend an average of 37 minutes on Tumblr, the effort is part of Coke’s goal to connect with teens and other Coke fans on new platforms and through more visual experiences.
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Filed under: Social Media Marketing