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Coca-Cola’s New Tumblr Shares Happiness

Coca-Cola has launched a new Tumblr to share happy content with teen bloggers.

Tumblr is a blogging platform that allows users to post text, images, videos, links, quotes, and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private.o

Lisa Roebuck, senior integrated communications manager for the Coca-Cola Company, says in addition to original Coca-Cola-inspired content like photos, gifs and past ads, Coca-Cola plans to share content via re-blogging, including “positive, fun content” from within the Tumblr community. Images include Coke bottles on a fence in a field and a high-heeled shoe emblazoned with the Coke logo.

With more than 11 million teen bloggers spend an average of 37 minutes on Tumblr, the effort is part of Coke’s goal to connect with teens and other Coke fans on new platforms and through more visual experiences.

Choosing the right social media channel to use for your business isn’t an easy task. Each one connects with a specific audience, has different uses and customization, and can be used for a variety of purposes. Let the experts at Customer Insight Group help you choose the best channels to achieve your business objectives.

Mary Shaw