Mom always said it was nice to share. And now it can even pay off for Citibank’s reward members and their friends. For the first time ever, Citi ThankYou Rewards Members can share their ThankYou Points to get even bigger rewards with their fellow Facebook friends.

Members can pool points for gifts, charitable donations or for almost anything they’ve been dreaming about.

The custom Facebook App enables members to combine their loyalty points with friends who are also Citi customers. Members can use their points to purchase selected items or donate the value to a charity.

The idea that members can actively rally their friends to pool together points in the quest for a bigger reward is intriguing and an innovative use of social media and its influencer -based value.

Interested in harnessing social media to get your fans talking about your brand? Connect with the experts at Customer Insight Group.

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jill Manser

Jill has over 25 years'​ experience as a writer, content strategist, and creative director.She uses her expertise to write about a variety of industries: retail, healthcare, financial, travel, and entertainment. She writes about what she knows works.

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Filed under: Loyalty Marketing