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Choice Hotels Launches #VacayGoneCrayCray Social Media Contest

Choice Hotels International in introducing a summer promotion in honor of its 75th anniversary called #VacayGoneCrayCray, which will award one participant a $10,000 grand prize for a vacation do-over on a past trip gone awry.

Popular YouTube entertainers Rhett & Link have signed on to judge the competition. Participants can submit their entry for most extreme vacation misadventures to their Youtube channel or the microsite set up by Choice Hotels. Rhett & Link will reenact the terrible vacations on their YouTube channel.

“Every traveler has a story about a vacation or business trip that didn’t necessarily go according to plan,” Robert McDowell, senior vice president of marketing and distribution at Choice Hotels, said in a press release. “Through the #VacayGoneCrayCray contest, Choice Hotels can help turn those crazy misadventures back into positive memories.”

The entry deadline to partake in the contest is Aug. 27. The winners will be announced in September.

Looking for a social media marketing agency or just need specific industry insights…let’s talk.

[Source: Choice Hotels]

Mary Shaw