Cell Phones Deliver Targeted Coupon Offers
Posted by Sallie Burnett
[nytimes.com – 12/17/08]
Consumers are ready for mobile marketing. By 2010 it is projected that there will be nearly one cell phone in every household. With text messaging as the second most popular use of cell phones, manufactures, restaurants and retailers are starting to hop onto the text messaging bandwagon. Plus, new cellular-coupon companies have emerged to make it easy for companies to deliver specific coupons to individual consumers based on their locations and their preferences.
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Mobile Marketing