Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

BY THE NUMBERS: Social Media

These recent statistics caught our eye. What do these numbers say to you?

The average U.S. worker spends five hours a month visiting social networks at the office.

[Source: Nielsen, December 2009]
Feel like a social media newbie? You’re not alone. Though 91% are using social media, 65% of marketers surveyed have only been involved with social media marketing for a few months or less.

[Source: 2010 Social Media Marketing Industry Report, Social Media Examiner, April 2010]
43% of restaurateurs thought Yelp was hurting restaurants the most while 41% felt Groupon was the more damaging website to food service.

[Source: Tundra Specialties, a national distributor of restaurant supplies, 2011 poll of restaurateurs]
In 2010, 21% of Cyber Monday shoppers heard about a promotion through someone in their online social network.
[Source: Hubspot]
36% of retailers said they plan to spend most of their holiday marketing budget on social media platforms during the 2011 holiday shopping season – up from 27% in 2010.

[Source: Hubspot]
The median age of a Twitter user is 31.

[Source: Pew Internet & American Life Project, October 2009]
There are more than 175 million registered Twitter users, and the number of Tweets per day has rocketed to 95 million – an increase of 250 percent since last year.

[Source: Econsultancy]

Sallie Burnett
Follow Me