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Burberry Doubles Facebook Following to 12 Million Fans

[InternetRetailing, 4/17/12]

Fashion retailer Burberry shows the continued importance of social media to its fast-growing business as it revealed that itsFacebook following topped 12 million during its latest financial half-year.

Updating the markets on its trading in the second half of the year, Burberry said its social media had shown momentum over the period. During the six months to March 31 its Facebook following doubled to more than 12 million. At the same time its retail sales, which include ecommerce, grew to 72% of its turnover during the period, compared to the same time last year.

Social media pays off for Burberry, as profits rise:

  • Total sales are up 18%.
  • Retail sales were up 23%.
  • Store sales rose by 12%.

The retailer said its markets in the UK, France and Greater China drove growth, which was balanced across its four product divisions. Wholesale revenue rose by 7%, with double digital growth in the US, emerging markets and Asia while licensing revenues grew by 5%.

What do you think of Burberry’s use of Social Media to drive sales?

Mary Shaw