Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program
Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.
LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM
This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are hardcore CRM goals.Read more
GOOGLE ADDS ADWORDS APP, AD TOOLS FOR SEARCH, DISPLAY, YOUTUBE
Google announced several tools Tuesday that will allow companies to promote and target mobile application installations for use across its network. It also will expand its mobile app deep linking initiative with AdWords, and get developers to integrate the technology into their apps. Read more
PICTURES PROVE THEIR WORTH IN SEARCH MARKETING
Spending on image-based product ads increased 69% year over year in Q1 2014 while text-based ad spending increased just 6%. And clicks followed suit. Read more
WAL-MART WILL TURN THE ELECTRONIC RECEIPT INTO A SALES TOOL
The world’s largest retailer plans a national rollout of electronic receipts that it will text to shoppers. That will allow Wal-Mart to collect data about consumer purchases and send shoppers offers for products they like. Read more
3 LESSONS EVERY RETAILER HAS TO LEARN FROM STARBUCKS’ MOBILE SUCCESS STORY
Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and its loyalty program as a way to help insulate Starbucks from the woes most restaurants and brick-and-mortar stores are facing. Read more
STUDY: FACEBOOK CONTINUES TO DOMINATE THE SOCIAL REALM
The Q1 2014 Social Intelligence Report from Adobe Digital Index indicates that Facebook dominates when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise. Read more
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