Brands’ Facebook Pages Strengthen Customer Perception
Posted on August 31, 2011 by Sallie Burnett
One-quarter (25%) of online Americans strongly agree that a brand’s presence on Facebook signals that it’s interested in hearing what customers have to say, and another 51% of somewhat agree with that statement, according to a survey from Polaris Marketing Research.
Customer Loyalty Consultant | Customer Retention | Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group, a strategic marketing firm that leads the way in the evolution of how companies engage their customers and earn their long-term loyalty. Sallie has more than two decades of strategic consulting experience helping some of the world’s leading companies engage, keep, and grow more profitable customer relationships.
Filed under: Facebook