Pinterest has recently captured the attention of the masses. Pinterest had an estimated 4.5 million unique visitors this month. While there’s no mechanism for potential customers to buy your products directly from the site, consider the marketing potential: Popular images (with links back to the original source) can get repinned on hundreds of other users’ boards.
Users can create online pinboards (like a bulletin board) in categories such as “crafts,” “recipes,” “clothes,” and more—and then “pin” items to them.
However, businesses beware…unlike Facebook and Twitter, Pinterest is not a tool for self-promotion, according to its pin etiquette. Instead, it’s designed for you to share things you love.
A handful of companies have begun using Pinterest to support the ideas behind their products.
Chobani: engaging their community through recipe boards for treats that substitute yogurt for ingredients like sour cream.
Lowe’s, the home improvement brand, posts images on social media categorized by the different rooms in your home.
Nordstrom: the retailer groups its boards by trends and designers to help you create the perfect look for any event.
Here are some ways to attract the attention of your potential customers, improve your click-throughs, and spread the word about your brand.
This is just another social media channel you can use to create meaningful interactions with your customers. Does your brand use Pinterest to engage with your customers? Share with us how it’s working for you.
Filed under: Social Media Marketing