If you’re an American Express Cardholder, your tweeting just got more valuable.
The company launched a “Tweet your way to savings” program that encourages members to sync their AmEx cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. Express is enabling its cardholders to sync their accounts to their Twitter accounts. Then, when a shopper tweets using a special offer hashtag, the applicable discount is automatically loaded onto his account and applied within days when he uses his card at the participating merchant.
On Twitter, a hashtag is a hyperlinked keyword. Any word that starts with a pound sign (#) is a hashtag, which becomes a link to all other mentions of that word. For example, a tweet that says, “Welcome to #twitter!” makes Twitter a clickable link that brings up other tweets about that term.
Consumers can find the special offer discount hashtags by clicking on the Favorites tab on the American Express Twitter page. There the shopper can see a range of tweets from participating merchants. For instance, 1-800-Flowers.com Inc. tweeted “Tweet #Amex1800flowers, get $10 back 1x on next $50+ online purch w/synced Amex Card! (Exp 4/30) See terms aexp.co/YMZ.” Among the other retailers offering discounts are Best Buy (No. 11), Sports Authority (No. 223) and Zappos, which is owned by Amazon.com Inc. (No. 1).
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Filed under: Social Media Marketing