To master the world of search engine optimization, it’s a little more complicated than choosing the right keywords. In fact, if you approach SEO as a “fill in the blanks” recipe for success, you’re already starting on the wrong foot.
When it comes to SEO, you’re able to focus on actionable tasks to organic search success when you follow these easy-to-understand tips about optimization and online rankings. There are a lot of tips that might get you close to where you want to be, but these SEO hacks help to put you in the best position possible online, in search engines, and as a business. Let’s get started!
SEO Hacks Every Business Needs to Boost Organic Search Rankings
So you want to boost your organic rankings, but you don’t know how to do it effectively. Anyone can throw together keyword-filled blogs and hope for the best. Rather than wondering if your SEO strategy is working, follow these essential elements of any SEO tool criteria.
Building Better Blog Posts
If you’re familiar with common SEO practices, then you know the importance of a blog on your website. On the one hand, blogs are informal ways to reach your audience in a conversational manner. On the other hand, they’re essential tools for ranking higher on search engines. That said, you can’t simply string together a haphazard blog and think you’re going to see results.
One of the best ways to rank higher on organic searches is to maximize your blog posts for the best results. A great place to start: images. Learning to optimize blog posts with images begins with the simple factor of including images in your blogs and optimizing the alt tags. Users will be more likely to read a blog with good images, and search engines see these posts as more valuable than text-only blogs.
Likewise, managing your URL can have a huge difference as well. URLs should be:
- Short (less than 50 characters)
- Include a keyword in the URL
- Avoid excessive numbers and symbols
While it might not seem like a big deal, people are more likely to share blogs if the URL is clean and concise. Keeping things messy will lead readers to think that they don’t want to clutter their social media feeds with messy links.
Of course, SEO isn’t limited to blog writing. Another key hack to better search engine optimization is how you approach all written content on your website.
Crafting Better Content for SEO
Whether it’s a product description or a landing page, content matters for SEO. Yes, images and site loading times matter too. That said, the written word matters too. A great way to approach content involves three hacks you might not have thought about before today. No, it’s not always about how you write. Sometimes, it’s about what you present and who you work with.
On that note, let’s talk about the opportunity to collaborate. Drafting blogs with fellow marketers can help utilize more than one source of content in helpful ways for your audience. For example, if you take someone’s content and agree to promote their blog post on your channel, you get two things:
- Content for your channel that you don’t have to create yourself
- A partner who can share your content with their audience
Looking clued into the industry helps give you credibility while not putting extra work on your plate. Make sure the content is original, high-quality content that has not been published anywhere else. Create guest post guidelines so that contributors know what kind of content you are looking for and the submission process.
Don’t forget to remember the key to writing rich content when you author your own copy: tell a story. Yoast, a trusted SEO tool for many websites, recommends telling a story for search engine optimization in every space you can. That doesn’t just mean blogs. If you can work in a more conversational tone on your product pages and homepage, then do so by telling a story.
It’s an effective approach to share a more personal touch in your content. It helps readers relate to you and your brand. Speaking of branding, making sure you know your brand goals is essential to proper SEO. Sure, you can keyword stuff until the cows come home, but what reader will see that as actually helpful?
Search engines want you to perform proper SEO practices, but readers will see the improper approach you’re taking and avoid your content like the plague.
A better approach? Tell a story with your content and share your stories with others. It’s an easy hack to get better organic search results faster.
Looking for more SEO tips? Take a look at what your competition is doing and start implementing these hacks into your approach to search engine optimization. You might be surprised just how easy and effective these tasks are to complete.