Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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The Importance of Video Content on Social Media

Video content marketing is the process of posting and sharing videos on social media platforms for promoting a particular brand. Generally, most of the videos are shared on Facebook, Instagram, and YouTube. It is a powerful social media marketing strategy for a brand to convey its message, which is easily accessible to a larger audience.  Read more…

Expand Your Marketing Strategy Beyond Social Media

As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to Read more…

Tips To Create An Effective Customer Training Program

As a service provider, delivering high-quality service is not your only goal. You are also responsible for educating your customers on how to derive maximum satisfaction by using your product and service. This is called customer training. It is a process of educating your customers about the product, its features, benefits, and usage. It involves Read more…

Basic Overview of How Facebook Advertising Works

A successful digital marketing strategy requires the use of multiple advertising platforms, including Facebook. Effective marketing through Facebook takes time to master completely, but a good foundation can help you create early success. If you’re ready to start your Facebook advertising education, you’ve come to the right place. Let’s review the basics. Understand What Types Read more…

Highly Effective Strategies To Create Engaging E-Learning

E-Learning has become the buzzword in the recent past. With the need of the hour requirement, companies are shifting from a physical classroom set-up to a virtual classroom set-up or an e-learning set-up. With ample online training software available in the market, it is becoming more competitive to create effective and engaging content. A huge Read more…

Why SEO and Customer Loyalty Campaigns Should go Hand in Hand

You might be wondering just how SEO and loyalty campaigns could possibly go hand in hand. Many people will consider them to be two quite different things that are to be handled by different departments. However, they can work with each other a lot more closely than you might think. Indeed, they can complement each Read more…

2021 Digital Marketing Benchmarks

At Customer Insight Group, many of our clients are asking the same questions many of you are: What now?  How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, one of the most significant changes marketers have seen is how consumers research products and brands. The Digital 2020 July Global Statshot report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…