[Brandkeys.com – 12/3/08 11:48 AM]

In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand’s continued success. Robert Passikoff, president of Brand Keys, offers the following advice on the nine major trends that will have a direct impact on the success – or failure – of brand marketing efforts in 2009:

1. Price matters if you’re a commodity
2. Differentiation, meaning, and added-values matter more
3. Engagement is not a fad. It is the brand objective
4. Media planning will be more innovative, touch-point focused, and two-way
5. How green is my brand?
6. Brands will need to identify – and leverage – new values
7. Behavior will finally beat attitude
8. Consumer expectations will continue to grow
9. Make life simple for your brand and your customer

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Sallie Burnett

Customer Loyalty Consultant | Customer Retention | Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group

Sallie Burnett is the founder and CEO of Customer Insight Group, a strategic marketing firm that leads the way in the evolution of how companies engage their customers and earn their long-term loyalty. Sallie has more than two decades of strategic consulting experience helping some of the world’s leading companies engage, keep, and grow more profitable customer relationships.

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