[Brandkeys.com – 12/3/08 11:48 AM]

In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand’s continued success. Robert Passikoff, president of Brand Keys, offers the following advice on the nine major trends that will have a direct impact on the success – or failure – of brand marketing efforts in 2009:

1. Price matters if you’re a commodity
2. Differentiation, meaning, and added-values matter more
3. Engagement is not a fad. It is the brand objective
4. Media planning will be more innovative, touch-point focused, and two-way
5. How green is my brand?
6. Brands will need to identify – and leverage – new values
7. Behavior will finally beat attitude
8. Consumer expectations will continue to grow
9. Make life simple for your brand and your customer

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Sallie Burnett

Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group

Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.

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Filed under: Marketing Trends