In a blog post by Wendy Kenney, best practices of e-mail marketing are discussed. She states that the number one objective for e-mail marketing is growth and subscriber retention. E-mail marketing builds better relationships with more prospects.
In order to be most effective, Wendy says to follow the 5 B’s. The first is be customized which means, don’t treat every prospect as if they are the same. The second is be choosy. This means to choose the right content and start the conversation. The third is be strategic: set goals and develop plans. Fourth, be tactical, means know which tactics you audience responds to. Finally, the fifth B is be clear: don’t assume anything.

If these 5 B’s are followed, a company will have a successful e-mail marketing campaign.

Filed under: Email Marketing