Posted on April 08, 2021 by Igor Zagradanin
You might be wondering just how SEO and loyalty campaigns could possibly go hand in hand. Many people will consider them to be two quite different things that are to be handled by different departments. However, they can work with each other a lot more closely than you might think. Indeed, they can complement each Read more…
Filed under: Marketing Library, Search Engine Marketing
Posted on February 22, 2021 by Sallie Burnett
At Customer Insight Group, many of our clients are asking the same questions many of you are: What now? How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…
Filed under: Marketing Library, Marketing Trends
Posted on January 13, 2021 by Editorial Staff
During the Coronavirus Pandemic, one of the most significant changes marketers have seen is how consumers research products and brands. The Digital 2020 July Global Statshot report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…
Filed under: Social Media Marketing
Posted on May 06, 2020 by Sallie Burnett
If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…
Filed under: Email Marketing
Posted on April 10, 2020 by Sallie Burnett
Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…
Filed under: Breaking News, Marketing Library
Posted on April 02, 2020 by Sallie Burnett
As the number of cases in the United States continues to grow, hospitals’ demand for personal protective equipment (PPE), hand sanitizers, and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies to halt Read more…
Filed under: Breaking News
Posted on February 05, 2020 by Sallie Burnett
Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. Use the six steps below will take you through a basic but effective social media review. Why Use Social Media for Business Why is social media important for business? Whether your company Read more…
Filed under: Marketing Library, Social Media Marketing
Posted on February 04, 2020 by Sallie Burnett
Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…
Filed under: Email Marketing, Marketing Library
Posted on February 03, 2020 by Sallie Burnett
Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.
Filed under: Email Marketing, Marketing Library
Posted on September 28, 2019 by Sallie Burnett
Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…
Filed under: Breaking News