Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. You should create an Excel spreadsheet to help you keep track of the information you learn from your audit. The six steps below will take you through a basic but effective social Read more…
Filed under: Marketing Library, Social Media Marketing
Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…
Filed under: Email Marketing, Marketing Library
Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.
Filed under: Email Marketing, Marketing Library
Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…
Filed under: Breaking News
Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…
Filed under: Social Media Marketing
22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…
Filed under: Facebook
Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…
Filed under: Social Media Marketing
What is SEO and its benefits? Search engine optimization (SEO) is the art and science of getting your web pages to the top of Google, and it can pay off, bigtime, for years to come. As more people turn to the Internet to find the products, services, and information they need, it becomes more urgent Read more…
Filed under: Search Engine Marketing
Is your blog working or you? Be honest! You’ve followed the advice of marketing experts and kept up with the latest trend of adding blog posts to your website. You’ve written dozens, or perhaps hundreds, of blog posts. But has qualified traffic to your website increased? And more importantly, is the phone ringing? Are e-mails Read more…
Filed under: Content Marketing
Social Media Campaigns That Work A report from Clutch shows that 71% of businesses use social media and 47% began before 2017. More than half (52%) of small businesses post to social media at least once per day, something social media experts recommend. It’s clear that organizations are acknowledging the power of social media to Read more…
Filed under: Social Media Marketing