Posted on April 12, 2022 by Sallie Burnett
What is Content Marketing? Before discussing the basics of successful content marketing, I want to define precisely what we are talking about so we have a common starting point. So what is content marketing? The Content Marketing Institute defines content marketing as: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent Read more…
Filed under: Content Marketing
Posted on April 12, 2022 by Joanne Elliot
We are far from the amateur online course with shady credits and certificates. Thanks to the fact that many universities and reputable institutions have opened up their online door to the world, an average student can enjoy almost the same quality of education both online and in person. The successful spread of electronic learning or Read more…
Filed under: Marketing Library
Posted on April 09, 2022 by Joanne Elliot
Selling yourself as a brand that’s what’s trending in 2022. Everything and everyone is a brand. One thing no one prepares you for in your student life is the amount of work it takes to maintain your social media profiles efficiently. You are constantly drowning in homework and tests, all while trying to maintain a Read more…
Filed under: Marketing Library, Social Media Marketing
Posted on April 09, 2022 by Editorial Staff
Data quality is an essential concept in data management. It refers to the accuracy, completeness, and timeliness of data. Data quality is often assessed using quality measures, which are metrics that quantify data quality. Data quality is essential for businesses to make informed decisions and drive efficiencies. Poor data quality can result in wrong choices, Read more…
Filed under: Marketing Library
Posted on April 05, 2022 by Sallie Burnett
During the Coronavirus Pandemic, marketers have seen one of the most significant changes in how consumers research products and brands. The Global State of Digital 2022 report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…
Filed under: Social Media Marketing
Posted on April 03, 2022 by Guest Contributor
Data management is a crucial part of business strategy in the 21st century. The ability to have a real-time assessment of insights and accuracy within the formulas being used allows businesses to test scenarios before they unfold. One of these formulas is the analysis of variance, better known as ANOVA. This statistical formula compares variances Read more…
Filed under: Data Analytics, Marketing Library
Posted on March 24, 2022 by Sallie Burnett
If there’s one thing you can’t take for granted in your marketing campaign, it’s email. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…
Filed under: Email Marketing
Posted on March 15, 2022 by Sallie Burnett
Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.
Filed under: Email Marketing, Marketing Library
Posted on January 20, 2022 by Sallie Burnett
Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium, or large, social media provides several benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Brand’s Awareness Read more…
Filed under: Social Media Marketing
Posted on January 05, 2022 by Sallie Burnett
Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media marketing is done on Twitter, Instagram, Facebook, Snapchat, Pinterest, TikTok, YouTube, Google+, Linkedin, and much more. This form of marketing is integrated with an overall marketing plan to achieve business Read more…
Filed under: Social Media Marketing