Posted on October 01, 2021 by Michael Davis
A branding guide, also called a brand’s style guide, is a rulebook containing instructions on how to present a brand to the world. It includes everything from the brand’s vision to its voice. As a critical business document, it ensures clarity and consistency at every level of brand communication. it’s important for customers to experience Read more…
Filed under: Integrated Marketing, Marketing Library
Posted on September 28, 2021 by Natalie Redman
As a restaurant, it’s crucial to improve the way your customer is engaging and experiencing the business. The experience your customers have when dining at your restaurant will influence how likely they are to return. When it comes to tools, there are plenty out there that can help build your customer’s engagement to the brand. Read more…
Filed under: Integrated Marketing, Marketing Library
Posted on September 28, 2021 by Jirakee
Having a business is one thing, but growing it is entirely another. Constant development and growth are oxygen for businesses to survive in any market with competition at the peak of all its being. Sometimes, it’s even easier to say that launching a business is a small feat; bringing growth is the hard part. Because Read more…
Filed under: Marketing Library, Online Marketing
Posted on August 12, 2021 by Oliver Clark
Video content marketing is the process of posting and sharing videos on social media platforms for promoting a particular brand. Generally, most of the videos are shared on Facebook, Instagram, and YouTube. It is a powerful social media marketing strategy for a brand to convey its message, which is easily accessible to a larger audience. Read more…
Filed under: Marketing Library, Video Marketing
Posted on August 09, 2021 by Bret Mcbride
As you develop your marketing strategy, it is important to utilize different types of marketing. Businesses can often make the mistake of only using one type of marketing. Whilst this can be effective, it can also limit your growth and potential. This article looks at the different types of marketing tools businesses can use to Read more…
Filed under: Integrated Marketing, Marketing Library, Uncategorized
Posted on July 11, 2021 by Jirakee
As a service provider, delivering high-quality service is not your only goal. You are also responsible for educating your customers on how to derive maximum satisfaction by using your product and service. This is called customer training. It is a process of educating your customers about the product, its features, benefits, and usage. It involves Read more…
Filed under: Customer Experience Management, Marketing Library
Posted on July 10, 2021 by Anthony Mers
A successful digital marketing strategy requires the use of multiple advertising platforms, including Facebook. Effective marketing through Facebook takes time to master completely, but a good foundation can help you create early success. If you’re ready to start your Facebook advertising education, you’ve come to the right place. Let’s review the basics. Understand What Types Read more…
Filed under: Facebook, Marketing Library
Posted on April 08, 2021 by Jirakee
E-Learning has become the buzzword in the recent past. With the need of the hour requirement, companies are shifting from a physical classroom set-up to a virtual classroom set-up or an e-learning set-up. With ample online training software available in the market, it is becoming more competitive to create effective and engaging content. A huge Read more…
Filed under: Content Marketing, Marketing Library
Posted on April 08, 2021 by Igor Zagradanin
You might be wondering just how SEO and loyalty campaigns could possibly go hand in hand. Many people will consider them to be two quite different things that are to be handled by different departments. However, they can work with each other a lot more closely than you might think. Indeed, they can complement each Read more…
Filed under: Marketing Library, Search Engine Marketing
Posted on February 22, 2021 by Sallie Burnett
At Customer Insight Group, many of our clients are asking the same questions many of you are: What now? How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…
Filed under: Marketing Library, Marketing Trends