Customer Insight Group Loyalty Blog

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6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…

U.S. Brands Join the Fight Against COVID-19

As the number of cases in the United States continues to grow, the demand in hospitals for personal protective equipment (PPE), hand sanitizers and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies Read more…

Now’s the Time for a Social Media Audit

Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. You should create an Excel spreadsheet to help you keep track of the information you learn from your audit. The six steps below will take you through a basic but effective social Read more…

Email Best Practices: Loyalty Programs

Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…

Why Email Marketing Still Matters

Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.

How Brands Are Taking a Stand On Social Issues

Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…

18 Pinterest for Business Marketing Tips

Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…

Facebook For Business Marketing Tips

22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…

Why Use Social Media for Business

Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…