Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Why SEO and Customer Loyalty Campaigns Should go Hand in Hand

You might be wondering just how SEO and loyalty campaigns could possibly go hand in hand. Many people will consider them to be two quite different things that are to be handled by different departments. However, they can work with each other a lot more closely than you might think. Indeed, they can complement each Read more…

2021 Digital Marketing Benchmarks

At Customer Insight Group, many of our clients are asking the same questions many of you are: What now?  How have consumer expectations and the customer journey fundamentally changed? What should you change about your marketing strategy, and what can go on, business as usual? When making changes, how should you prioritize and invest your marketing Read more…

6 Steps to Build a Successful Social Media Marketing Strategy

During the Coronavirus Pandemic, one of the most significant changes marketers have seen is how consumers research products and brands. The Digital 2020 July Global Statshot report shows that social networks play an increasingly important role in people’s brand research behaviors and are now second only to search engines. What’s more, social networks are now the top Read more…

6 Tips to Improve Your Email Marketing Performance

If there’s one thing you can’t take for granted in your marketing campaign, it’s emailed. The Direct Marketing Association found that 66% of all customers made online purchases because of email marketing messages. Almost 75% of all marketers say that email marketing is core to their business, and email is becoming even more important over Read more…

Coronavirus Puts Brands Corporate Social Responsibility in the Spotlight

Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…

U.S. Brands Join the Fight Against COVID-19

As the number of cases in the United States continues to grow, hospitals’ demand for personal protective equipment (PPE), hand sanitizers, and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies to halt Read more…

Now’s the Time for a Social Media Audit

Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. Use the six steps below will take you through a basic but effective social media review. Why Use Social Media for Business Why is social media important for business? Whether your company Read more…

Email Best Practices: Loyalty Programs

Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…

Why Email Marketing Still Matters

Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.

How Brands Are Taking a Stand On Social Issues

Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…