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How to Build a Social Media Strategy

What is Social Media Marketing? Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media is ever important in the changing landscape of consumer engagement. 93% of marketers use social media for business. Industries spread from startups to e-commerce businesses, to Read more…

How Nonprofits Can Utilize Social Media To Do Good

Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…

Top Nonprofits on Facebook & What They Are Doing

Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits,  Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…

How To Create A Social Media Channel Strategy

What is a Social Media Channel? A social media channel is an individual social media network that can be used for communication, interaction, content-sharing and collaboration. Brian Solis’ Conversation Prism gives you a visual map of the current social media landscape. It highlights the dominant and promising social networks and organizes them by how they’re Read more…

Top Nonprofits on Instagram & What They are Doing Right

How Charities are Using Instagram A picture speaks a thousand words, Instagram gives nonprofits the opportunity to speak the worth of millions of words.  Every time organizations post it makes a lasting statement, So, who is doing it right? How can this process be duplicated to ensure organizational success? The best way to outline the Read more…

Facebook for Nonprofits Best Practices

Nonprofit Facebook Page Tips Facebook marketing is a strategic business promotion tactic. With approximately 2 billion monthly active users,  Facebook has a dominant market presence that will benefit nonprofits that want to engage and foster the relationship with both donors and potential donors. Your nonprofit’s presence on Facebook is important, but managing that marketing presence Read more…

Taco Mode: Option for Lyft Passengers on Mobile App

Taco Bell Fans can Add a Taco Bell Stop to their Lyft Ride With the Click of a Button on the Mobile App Taco Bell and Lyft recently announced their test of “Taco Mode,” which certain users can choose on the mobile app from 9 p.m. to 2 a.m. on Thursday nights through Saturday nights Read more…

Amazon Spark – A Social Networking Tool For Shopping

Amazon Launches Spark, a Social Networking Tool to Discover and Shop Amazon Spark looks very similar to Pinterest or Instagram. It shows users images of products that can be clicked and directly link the shoppers to the product pages available on the Amazon website. Spark is available in the U.S. on the Amazon App for Read more…

What is the Best Social Media for Business?

What are the Best Social Media Channels for Your Business? Like most marketers, you’re facing the challenge of squeezed advertising and marketing budgets and limited manpower. While you face these challenges in many areas of your business on a regular basis, many people with entrepreneurial dreams wonder what is the best social media site for Read more…

What is a Social Media Marketing Campaign?

Definition of Social Media Campaign What is a social media campaign? A social media campaign is the use of one or more social networks to promote your business to achieve measurable results. Social media campaigns should be targeted to a specific audience with SMART objectives (specific, measurable, achievable, realistic, and timely. Social Media Campaign Goals There Read more…