Posted on April 10, 2020 by Sallie Burnett
Because of the Coronavirus pandemic, there is a tremendous disruption in many industries, either because businesses were forced to close or because employees are social distancing and unable to work. However, many companies are using this difficult time to display venerable corporate social responsibility (CSR) by giving back and supporting communities across the United States. Employees, customers, Read more…
Filed under: Breaking News, Marketing Library
Posted on April 02, 2020 by Sallie Burnett
As the number of cases in the United States continues to grow, the demand in hospitals for personal protective equipment (PPE), hand sanitizers and ventilators is growing. Brands like the New England Patriots, Ford Motor Company, and Gap Inc. are stepping up to close the gap between the need and the availability of critical supplies Read more…
Filed under: Breaking News
Posted on February 05, 2020 by Sallie Burnett
Now is a great time to do a social media marketing audit and figure out what is and isn’t working for your brand. You should create an Excel spreadsheet to help you keep track of the information you learn from your audit. The six steps below will take you through a basic but effective social Read more…
Filed under: Marketing Library, Social Media Marketing
Posted on February 04, 2020 by Sallie Burnett
Customer retention is a cornerstone of an effective loyalty program. While it is always necessary to bring in new customers, existing customers may have greater value. They have already expressed an interest in your product or service, and it cost less to keep a customer than to acquire a new one. One of the best Read more…
Filed under: Email Marketing, Marketing Library
Posted on February 03, 2020 by Sallie Burnett
Email marketing is still relevant and effective in 2020. Here’s why. For every $1 you spend on email marketing you can expect an average return of $42.
Filed under: Email Marketing, Marketing Library
Posted on September 28, 2019 by Sallie Burnett
Why Brands Need to Take a Stand Gone are the days when companies struggled to take as neutral a stance as possible on social and political issues in hopes of appealing to the widest market. Studies show that today, consumers want brands to take a stand, and failing to do so can hurt a company’s Read more…
Filed under: Breaking News
Posted on February 19, 2019 by Sallie Burnett
Did you know, that half of all U.S. millennials use Pinterest? It’s not just young people saving their ideas on the network: 68% of U.S. women between the ages of 25 and 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40% of new users are Read more…
Filed under: Social Media Marketing
Posted on February 11, 2019 by Sallie Burnett
22 Tips and Tricks for Marketing on Facebook Facebook marketing is a strategic business promotion tactic. Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. With 1.52 billion daily active users on Facebook on average for December 2018 and 2.32 billion Read more…
Filed under: Facebook
Posted on January 03, 2019 by Sallie Burnett
Six Reasons Why Social Media is Important for Business Why is social media important for business? Whether your company is small, medium or large, social media provides a number of benefits that you can’t find with other forms of publicity and advertising. Here are six key benefits of social media for business. 1. Increase Your Read more…
Filed under: Social Media Marketing
Posted on November 06, 2018 by Jennifer Croft
What is SEO and its benefits? Search engine optimization (SEO) is the art and science of getting your web pages to the top of Google, and it can pay off, bigtime, for years to come. As more people turn to the Internet to find the products, services, and information they need, it becomes more urgent Read more…
Filed under: Search Engine Marketing