Taco Bell Fans can Add a Taco Bell Stop to their Lyft Ride With the Click of a Button on the Mobile App Taco Bell and Lyft recently announced their test of “Taco Mode,” which certain users can choose on the mobile app from 9 p.m. to 2 a.m. on Thursday nights through Saturday nights Read more…
Filed under: Mobile Marketing
Amazon Launches Spark, a Social Networking Tool to Discover and Shop Amazon Spark looks very similar to Pinterest or Instagram. It shows users images of products that can be clicked and directly link the shoppers to the product pages available on the Amazon website. Spark is available in the U.S. on the Amazon App for Read more…
Filed under: Social Media Marketing
What are the Best Social Media Channels for Your Business? Like most marketers, you’re facing the challenge of squeezed advertising and marketing budgets and limited manpower. While you face these challenges in many areas of your business on a regular basis, many people with entrepreneurial dreams wonder what is the best social media site for Read more…
Filed under: Social Media Marketing
Definition of Social Media Campaign What is a social media campaign? A social media campaign is the use of one or more social networks to promote your business to achieve measurable results. Social media campaigns should be targeted to a specific audience with SMART objectives (specific, measurable, achievable, realistic, and timely. Social Media Campaign Goals There Read more…
Filed under: Social Media Marketing
Lancôme Boosts Sales and Engagement with Progressive Web App To increase traffic and re-engagement, Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on their mobile site. The beauty brand started using push notifications re-engage consumers, which has driven an 8% rise in conversion rates on recovered carts. PWA is an app-like Read more…
Filed under: Mobile Marketing
Definition of Social Media Advertising Social media advertising is the practice of online advertising on social networking channels. It is similar to paid search, with the exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around. Building Your Brand by Advertising on Social Media Sites Read more…
Filed under: Social Media Marketing
These days, consumers are bombarded by Tweets, Facebook Posts, texts and messages on their computers and mobile devices. When users only spend seconds viewing these messages, social media graphics that accompany them are vital in building brand awareness and recognition and attracting the user’s attention. Definition of Social Media Design Social media design is visual Read more…
Filed under: Social Media Marketing
Gillette Revamps its Subscription-Based Service for Shaving Razors The new service, “Gillette on Demand” offers an industry-first on-demand razor purchase option. Now getting a shipment of razors is as easy as texting “BLADES” to a specific number with Gillette on Demand. The creation of this new service and its features is fueled by the understanding Read more…
Filed under: Mobile Marketing
Incorporate SEO Into Your Pinterest Strategy People search Pinterest for home improvement ideas, party planning inspiration, favorite recipe ideas, and much more. They look at Pins and they make plans for change. As a brand, you want to draw people to your content, but then give them action steps to take. With these Pinterest SEO Read more…
Filed under: Social Media Marketing
We’ve combed through the hottest new social media research to shed light on the scale, impact, and potential value of engaging customers and prospects with Twitter. Whether you plan to use these stats to convince your CEO to increase your social media marketing budget, inspire your company’s next Twitter campaign or simply justify your current Read more…
Filed under: Social Media Marketing