Customer Insight Group Loyalty Blog

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Successful Social Media Campaigns

Social Media Campaigns That Work A report from Altimeter Group showed that 78% of businesses have dedicated teams for their social media, this is up from 67% in 2012. It’s clear that organizations are acknowledging the power of social media to attract and engage customers. Here are two successful social media campaigns that made waves Read more…

5 Nonprofit Fundraising Tips

Fundraising Tips Proven to Maximize Results Raising money for a nonprofit can be a daunting task. While acquiring grants will keep the wheels turning for some time, developing donor relations and stewardship strategies are the best idea if your organization intends to meet its objectives. Yes, it is, easier said than done. An organization will Read more…

Consumer Shopping Habits in the UK

Consumer behavior has always been one of the major factors that marketers consider when trying to sell goods and services. It pays to know your customer so an effective strategy can be planned to achieve expected returns. And for each nationality around the world, buying habits differ due to a number of factors like age, Read more…

5 Email Marketing Tips for Nonprofits

Nonprofit Email Marketing Best Practices A common form of internet marketing is email marketing. Email marketing is the practice of sending emails to potential and current donors to inform them and build a personal relationship with them. For nonprofit organizations, email continues to be an effective tactic. Email messaging has accounted for 26 percent of all Read more…

How to Build a Social Media Strategy

What is Social Media Marketing? Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media is ever important in the changing landscape of consumer engagement. 93% of marketers use social media for business. Industries spread from startups to e-commerce businesses, to Read more…

How Nonprofits Can Utilize Social Media To Do Good

Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…

Top Nonprofits on Facebook & What They Are Doing

Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits,  Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…

How To Create A Social Media Channel Strategy

What is a Social Media Channel? A social media channel is an individual social media network that can be used for communication, interaction, content-sharing and collaboration. Brian Solis’ Conversation Prism gives you a visual map of the current social media landscape. It highlights the dominant and promising social networks and organizes them by how they’re Read more…

Top Nonprofits on Instagram & What They are Doing Right

How Charities are Using Instagram A picture speaks a thousand words, Instagram gives nonprofits the opportunity to speak the worth of millions of words.  Every time organizations post it makes a lasting statement, So, who is doing it right? How can this process be duplicated to ensure organizational success? The best way to outline the Read more…

Facebook for Nonprofits Best Practices

Nonprofit Facebook Page Tips Facebook marketing is a strategic business promotion tactic. With approximately 2 billion monthly active users,  Facebook has a dominant market presence that will benefit nonprofits that want to engage and foster the relationship with both donors and potential donors. Your nonprofit’s presence on Facebook is important, but managing that marketing presence Read more…