What is SEO and its benefits? Search engine optimization (SEO) is the art and science of getting your web pages to the top of Google, and it can pay off, bigtime, for years to come. As more people turn to the Internet to find the products, services, and information they need, it becomes more urgent Read more…
Filed under: Search Engine Marketing
Is your blog working or you? Be honest! You’ve followed the advice of marketing experts and kept up with the latest trend of adding blog posts to your website. You’ve written dozens, or perhaps hundreds, of blog posts. But has qualified traffic to your website increased? And more importantly, is the phone ringing? Are e-mails Read more…
Filed under: Content Marketing
Social Media Campaigns That Work A report from Clutch shows that 71% of businesses use social media and 47% began before 2017. More than half (52%) of small businesses post to social media at least once per day, something social media experts recommend. It’s clear that organizations are acknowledging the power of social media to Read more…
Filed under: Social Media Marketing
Fundraising Tips Proven to Maximize Results Raising money for a nonprofit can be a daunting task. While acquiring grants will keep the wheels turning for some time, developing donor relations and stewardship strategies are the best idea if your organization intends to meet its objectives. Yes, it is, easier said than done. An organization will Read more…
Filed under: Nonprofit Marketing
Consumer behavior has always been one of the major factors that marketers consider when trying to sell goods and services. It pays to know your customer so an effective strategy can be planned to achieve expected returns. And for each nationality around the world, buying habits differ due to a number of factors like age, Read more…
Filed under: Marketing Trends
Nonprofit Email Marketing Best Practices A common form of internet marketing is email marketing. Email marketing is the practice of sending emails to potential and current donors to inform them and build a personal relationship with them. For nonprofit organizations, email continues to be an effective tactic. Email messaging has accounted for 26 percent of all Read more…
Filed under: Nonprofit Marketing
18 Pinterest for Business Tips While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. No matter who your target audience is, take your Pinterest for business marketing to the next level with these top Pinterest tips. Add Links and Keywords – Pinterest is not only a great visual Read more…
Filed under: Social Media Marketing
What is Social Media Marketing? Social media marketing incorporates social media platforms and websites to promote products and services, allowing organizations to communicate directly with customers and vice-versa. Social media is ever important in the changing landscape of consumer engagement. 93% of marketers use social media for business. Industries spread from startups to e-commerce businesses, to Read more…
Filed under: Social Media Marketing
Social Media Nonprofit Best Practices Ask any non-profit what their greatest challenge is, and it’s likely that they will all talk about their relentless pursuit of donations. Now, thanks to the power of social media, the task of convincing others to open up their pocketbooks, may prove a little less daunting. Here we show you Read more…
Filed under: Social Media Marketing
Facebook for Nonprofits Best Practices Below we’ve showcased how three nonprofits, Malala Fund, Unicef, and St. Jude Children’s Research Hospital are leveraging Facebook to support their business goals awareness, engagement and donations. Malala Fund #withMala Hashtag & Calls to Action Build Awareness The Malala Fund successfully used hashtags paired with calls to action to create a Read more…
Filed under: Social Media Marketing