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Who Has the Most Loyal Customers of Them All?

According to the 2012 Temkin Loyalty Ratings, Sam’s Club claims the number one spot with the most loyal customers, with a loyalty rating of 65%. Temkin Loyalty Ratings are based on consumer feedback of companies with whom they’ve recently interacted. Consumers rate three elements of their loyalty: willingness to buy more, reluctance to switch business away and likelihood to recommend.

Here’s how the top ten rankings rounded out, along with their loyalty ranking percentage:

1. Sam’s Club, retailer – 65%

2. Aldi, grocery chain – 64%

3. USAA, bank – 63%

4. Publix, grocery chain – 62%

5. Amazon.com, retailer – 61%

5. A credit union, bank – 61%

7. H.E.B., grocery chain – 60%

8. Target, retailer – 59%

8. Chick-fil-A, fast food chain – 59%

8. Starbucks, fast food chain – 59%

[Source: 2012 Temkin Loyalty Ratings]

Satisfied with your loyal customer base? If you’d like to make improvements in engaging and growing your loyal customers, Customer Insight Group can help.

Mary Shaw