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Virgin America Joins Loyalty Forces With Marriott Rewards

Marriott Rewards and Virgin America are joining together to offer Rewards members a new earning option. Marriott Rewards members who choose Virgin America’s Elevate program as their earning choice can earn Elevate points on stays at any of Marriott Rewards more than 3,500 participating hotels throughout the world.

Effective immediately, Marriott Rewards members who designate Elevate as their earning preference will receive:

One (1) Elevate point per USD$1 spent at:

  • Marriott Hotels & Resorts
  • JW Marriott
  • Renaissance Hotels & Resorts
  • Marriott Vacation Club
  • Autograph Collection
  • EDITION (room rate only)
  • The Ritz-Carlton (room rate only)

Or one (1) Elevate point per USD$2 spent (room rate only) at:

  • Courtyard by Marriott
  • Fairfield Inn & Suites by Marriott
  • SpringHill Suites by Marriott
  • Residence Inn by Marriott
  • TownePlace Suites by Marriott
  • Marriott Executive Apartments

About Elevate

Elevate is Virgin America’s first–of–its–kind loyalty program, which offers guests the ability to redeem points for any unsold seat – on any Virgin America flight, at any time. Elevate offers one of the industry’s most generous and easy–to–redeem flight reward programs, as few as four roundtrips or 2,500 points can earn members a reward flight. Elevate members are able to retain their points indefinitely, as long as they either earn or redeem points at least once every 18 months. Elevate members receive exclusive offers that only the world–class Virgin brand could provide, such as tickets to star-studded Hollywood premieres and the chance to compete to earn a seat on a Virgin Galactic sub–orbital space flight.

About Marriott Rewards

Marriott Rewards has no blackout dates and members can earn and redeem points at more than 3,500 Marriott International hotels around the world. In addition to hotels and frequent flyer miles, members can also redeem points for merchandise, cruises, car rentals and more.

Marriott Rewards points can be earned and redeemed at 13 distinctive brands, including JW Marriott®, EDITION®, Autograph Collection®, Renaissance® Hotels, AC Hotels by Marriott, Marriott® Hotels & Resorts, Courtyard by Marriott®, Fairfield Inn & Suites by Marriott®, SpringHill Suites by Marriott®, Residence Inn by Marriott®, TownePlace Suites by Marriott® and Marriott Vacation Club®. Members can also earn and redeem points at Marriott Rewards’ exclusive luxury hotel partner, The Ritz-Carlton®.

For the latest information on loyalty programs in your industry or for help in starting or refining an effective loyalty program for your company, contact the experts at Customer Insight Group.
[SOURCE: PR Newswire]

Sallie Burnett
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