The nation’s leading retailer of storage and organization products, the Container Store announced POP!, its customer engagement program of Perfectly Organized Perks, is now available in its 66 existing stores and on its website.
Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, exclusive event invitations, product previews and more. Unlike traditional loyalty programs, the POP! program will provide members with custom organizing tips based on their expressed interests and past purchases to help them get started on their next organizational project.
“We asked our customers what they wanted from us in a loyalty program and they told us they want more communication, more connection – more ‘hugs,’” Melissa Reiff, president and chief operating officer of the Container Store, said in a press release. “Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand.”
What do you think? Did the Container Store create a compelling rewards program? Share your comments our LinkedIn group.
Want to learn more about loyalty marketing? Checkout these resources:
Recommended for You
Filed under: Brand Loyalty