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The Buzz: What is Customer Loyalty and Does Your Company Have It?

CIG-The-Buzz Marketing Stats and Data

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.

WHAT IS THE MEANING OF CUSTOMER LOYALTY AND DOES YOUR COMPANY HAVE IT?
Loyalty is a concept we use in our lives to determine our relationships’ strengths. In business, loyalty relates to the relationship between the organization and the customer base. Loyalty is more than how much the customer likes a brand. Instead, it is a concept that businesses can use to increase profitability and gain more customers when managed correctly. Read more
WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?

WHY EMOTION IS THE TRUE DRIVER OF CONSUMER BEHAVIOR
Your customers can’t help but reveal their true feelings through subtle facial cues. Here’s how to go deeper than online data and social media chatter.

SHOPKICK: DRIVING RETAIL IN EXCHANGE FOR DATA
Shopkick most recently started deploying in-store shopping beacons to help retailers better track shoppers when they are in stores. “This model only makes sense if everyone wins. Read more

 

6 MULTICHANNEL TAKEAWAYS FROM BEST BUY’S MARKETING
Marketers are having a tough time maintaining engagement with today’s multichannel, multi-device consumers. Read more

 

RETAIL IN CRISIS: THESE ARE THE CHANGES BRICK-AND-MORTAR STORES MUST MAKE
With consumer confidence growing in leaps and bounds, the decline in foot traffic signifies a tectonic shift in the way consumers shop and buy. Read more
 

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What news did you find noteworthy this week? Share your ideas and news stories on our Facebook page.

Mary Shaw