Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.
OFFICE DEPOT PUTS CUSTOMER EXPERIENCE AT THE CENTER OF ITS MARKETING
“We have access to more data than any other retailers who came before us. Then what’s holding us back?” The answer is a lack of customer-centricity.
AARP LAUNCHES FIRST-OF-ITS-KIND LOYALTY REWARDS PROGRAM
AARP today announced the launch of “Rewards for Good,” a first-of-its-kind loyalty program that rewards users of AARP.org for engaging with exclusive online tools and information that deliver meaningful impact to their lives. In support of AARP’s social mission of improving the lives of people age 50+, this innovative program is designed to reward AARP’s online users with points based on their level of online engagement with select self-improvement tools and content—a distinct contrast from the traditional loyalty programs that solely reward consumers based on monetary transactions. Points can be earned by participating in hundreds of activities designed to help users enrich their lives through smart saving, healthy eating, dating, retirement tips, and so much more.
“We wanted to find a way to actively engage our online audience in activities that would have meaningful impact for them and their families, and Rewards for Good does just that,” said Sami Hassanyeh, Chief Digital Officer for AARP. “There’s no other program like this in the marketplace specifically aimed at the 50+ audience, and these activities cover topics that matter most in people’s everyday lives. The more you learn, the more you earn, and users will see that there are hundreds of ways to earn points…and they add up fast.” Read more
HOW THE LEAST-LOYAL GENERATION IS SHAPING RETAIL
Companies marketing to millennials have found doing business with this generation is no easy feat. Read more
SERTA MATTRESS COMPANY TO LAUNCH LOYALTY PROGRAM
Popular mattress and bedding manufacturer Serta is launching a customer loyalty program that will let shoppers save as much as $1,000 toward their next Serta mattress purchase. Read more
THE THREE Cs OF CUSTOMER SATISFACTION: CONSISTENCY, CONSISTENCY, CONSISTENCY
It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it isn’t easy to get right and requires top-leadership attention.
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Filed under: Brand Loyalty