The Buzz: Nordstrom, Williams-Sonoma and 4 Loyalty Marketing Trends

Posted on March 28, 2014 by Mary Shaw

CIG-The-Buzz Marketing Stats and Data

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.

WHY NORDSTROM IS WELL POSITIONED FOR THE FUTURE
Nordstrom is a 123-year young company. Its management is innovative and looking for future growth. While many competitors speak about omnichannel, this company has done it for many years. Read more

WHAT MAKES WILLIAMS-SONOMA THE ENVY OF THE RETAIL SECTOR?
“When the weather is bad, customers go to the website. They leverage big data more effectively than anyone I’m aware of.

SPORTS AND LOYALTY MARKETING HELP PAPA JOHN’S BRING IN THE DOUGH
When the brand launched Papa Rewards program, there was a large promotion done on the store level, offering perks like free pizza for sign-ups. Now, the brand is working to leverage all the data it has collected, creating more sophisticated segmentation schemes to deliver more targeted rewards and offers for customers. “We’ve got their loyalty and now we want to evolve,” says Kraut. “The next generation of marketing is leveraging big data.” Read more

4 TRENDS THAT WILL RESHAPE LOYALTY MARKETING IN 2014

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. Read more

FINDING BENEFITS IN SMB LOYALTY PROGRAMS

In overall marketing spend by small business owners one of the more interesting numbers was that the average amount spent on the Internet or mobile marketing for small businesses is 46 percent of their total budget, and for 20 percent of businesses 81% to 100% of their budgets are allocated to the Internet and mobile marketing. Read more

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Mary Shaw

Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.