The Buzz: Nordstrom, Williams-Sonoma, and 4 Loyalty Marketing Trends

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.

WHY NORDSTROM IS WELL-POSITIONED FOR THE FUTURE

Nordstrom is a 123-year young company. Its management is innovative and looking for future growth. While many competitors speak about omnichannel, this company has done it for many years. Read more

4 LOYALTY MARKETING TRENDS  

Understanding customer loyalty trends is more important than ever before. The ease with which the internet allows customers to compare prices and services means that they can easily switch to a different brand if they are dissatisfied with one. Despite this ease, customers are still willing to remain loyal to brands, but it is critical for those brands to give them reasons to do so. Read more

8 BENEFITS OF LOYALTY MARKETING

When justifying a customer loyalty initiative there are 8 major benefits, each a competitive advantage, only a loyalty program can provide. Read more

WHAT MAKES WILLIAMS-SONOMA THE ENVY OF THE RETAIL SECTOR?

“When the weather is bad, customers go to the website. They leverage big data more effectively than anyone I’m aware of. Read more

LOYALTY MARKETING HELP PAPA JOHN’S BRING IN THE DOUGH

When the brand launched the Papa Rewards program, there was a large promotion done on the store level, offering perks like free pizza for sign-ups. Now, the brand is working to leverage all the data it has collected, creating more sophisticated segmentation schemes to deliver more targeted rewards and offers for customers. “We’ve got their loyalty and now we want to evolve,” says Kraut. “The next generation of marketing is leveraging big data.” Read more

WHAT CONSUMERS WANT MOST

Today retailers are constantly looking for ways to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail and mobile payments space. Read more

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Mary Shaw

Mary has extensive digital and social media marketing experience and covers a periphery of topics. She writes about digital, online marketing, social media trends, content marketing, and customer relationship marketing.

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Filed under: Loyalty Marketing