The Buzz: Building Loyalty in the Digital Age
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.
WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS?
It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s.
SAFEWAY ELIMINATES CLUB CARD
Safeway shoppers will never again be able to use their club card. According to Safeway, the card is being scrapped largely because customers don’t like carrying so many cards in their wallets. The company says those savings will now be passed on without the card. Read more
HOW RESTAURANTS ARE BUILDING CUSTOMER LOYALTY ON YOUTUBE
A growing number of savvy chains are turning to YouTube and posting informational or instructional videos designed to inform and amuse diners — and keep their brand top of mind. From there, if a brand is lucky, social-media sharing spreads their “useful” videos far and wide. Read more
BUILDING CUSTOMER LOYALTY IN THE DIGITAL AGE
Consumers interact with marketing messages the same way they interact with other people — through emotion. Here’s how to tap into basic human triggers. Read more
THE ‘BEST RETAIL BRANDS’ OF 2014 (AND THE BIGGEST LOSERS)
Retail brands that have gained the most value are stretching beyond their core businesses, nimbly bridging the divide between brick-and-mortar stores and online/mobile shopping. Read more
IT’S THE AGE OF THE MILLENNIAL: WHAT THAT MEANS FOR RETAIL
To better reach this group ranging in age from 18 to 33, retailers can turn to Pew Research Center’s extensive survey released last month, “Millennials in Adulthood. Read more
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Filed under: Loyalty Marketing