My Starbucks Rewards Extended to Lyft Drivers
Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of becoming My Starbucks Rewards® (MSR) loyalty program gold level members, and both Lyft drivers and riders will have the opportunity to earn MSR loyalty Stars redeemable for food and beverages at participating Starbucks® stores. The alliance builds on what is fast becoming the retail sector’s robust digital loyalty ecosystem enabling both Starbucks and Lyft to engage with partners, Lyft drivers and both companies’ customers in new and meaningful ways.
“With Lyft’s presence in 65 cities across the U.S., where we also have Starbucks serving the same communities, we knew this collaboration would benefit our partners, Lyft’s drivers as well as our mutual customers who are already coming to Starbucks and using Lyft services,” said Adam Brotman, chief digital officer, Starbucks. “This is a great win win. Our digital loyalty ecosystem can help strengthen Lyft’s ability to attract and retain customers, while at the same time accelerating the incrementality of redemption of rewards.”
Additionally, Lyft drivers will be able to receive Starbucks eGifts cards from customers using the Lyft app and looking to thank their driver in a more personal way.
“There are two things most of us do every morning: get a cup of coffee and commute to work. Together with Starbucks, we can make both a friendlier, more enjoyable experience,” said John Zimmer, co-founder and president of Lyft. “Lyft and Starbucks share a lot of the same customers and importantly we share a commitment to doing right by our customers and our people. In the days, months and years ahead, we will launch exciting programs for loyal community members, and new products that will change the way we move around our cities.”
Reliable transportation to and from work can be an obstacle for some Starbucks partners where public transportation doesn’t match their work schedules. Later this year, Starbucks and Lyft will explore the possibility of bringing a convenient and cost effective transportation benefit to Starbucks partners in one test market to understand partners’ interest and determine its long-term viability.
Furthering its vision to provide the most robust digital ecosystem of any retailer in the world, Starbucks continues to find new ways and platforms to engage and stay connected with its customers. Lyft is one of several new partnerships enabling My Starbucks Rewards® loyalty members the chance to earn Stars through both Starbucks® and non-Starbucks® purchases.
In addition to the new collaboration with Lyft, Starbucks recently announced deals withSpotify and The New York Times, introducing this new opportunity for Starbucks loyalty program members to earn Stars through purchases made with other companies. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks® stores.
Filed under: Brand Loyalty