Sprint is launching a new rewards program that will reward loyal existing customers and enable them to acquire the iPhone 6 for $5 per month, including their monthly service plan. The program will enact a “loyalty service credit” of $15 a month to customers leasing the iPhone 6 or 6+ which, when applied to the traditional cost, reduces the monthly fee to $5 for the 6 and $10 a month for the 6+.
This loyalty program is the latest move by Sprint to turn its slumping subscriber base around. The company previously announced individual and family plans that undercut the competition — or at least offered more data — and last month introduced its $50 unlimited plan specifically for the iPhone. That plan comes with a $20 monthly fee for leasing a new iPhone 6 or iPhone 6 Plus, in which the customer would hand back the device to Sprint after two years.
“Consumers have told us they want the best value and the ability to upgrade their devices every year,” said Marcelo Claure, Sprint CEO. “Sprint delivers with its new 12-month lease offer, allowing customers to upgrade to the latest iPhone every year. The iPhone for Life Plan gives customers the lowest monthly cost in the industry for acquiring an iPhone. We are making it easy and affordable for consumers to get what they want.”
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Filed under: Brand Loyalty