A newly released survey conducted by Airfarewatchdog names Southwest Airlines’ Rapid Rewards the customer favorite when it comes to frequent flyer programs.
Airfarewatchdog conducted a survey of over 1,500 readers asking them which was their favorite airline loyalty program. Southwest’s Rapid Rewards program earned 32% of the vote. That’s almost double the second-place finisher, Delta’s Sky Miles program, which had 17%.
Southwest awards frequent fliers based on dollars spent, not miles earned – a feature most airlines are adopting now, including United this year. Some perks of the program include no blackout dates for redeeming flights, as well as no change fees.
“Although Southwest can’t fly you to Paris, and it’s not as popular with the OneWorld/SkyTeam/Star Alliance fanatics, it has many advantages for the typical consumer,” Airfarewatchdog president George Hobica said. “Their frequent flier fees (such as change fees or cashing in points) are lower or non-existent. The majors charge $200 to change an award ticket unless you have status in the program.”
On April 17, Southwest will begin awarding flights based on factors such as destinations, time, day of travel and demand.
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Filed under: Loyalty Marketing