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Schnucks Unveils New Loyalty Program

Schnucks Store Card Loyalty Program

Customers who sign up for Schnucks store card program will earn 10 reward points for every dollar spent on qualifying* purchases. After accruing 1,000 points (the equivalent of $100 in purchases), customers will earn $2 off a future purchase. They can choose to redeem dollars off as they are earned or allow them to accumulate (up to $500).

“Customers will be rewarded for something they’re already doing – buying groceries to feed their families – and Schnucks will be helping them to stretch their dollars even further. This is a modern way for us to say ‘thank you’ to customers for choosing Schnucks,” said Schnucks Chairman and CEO Todd Schnuck

Customers can participate in the program by downloading the Schnucks Rewards app from their smartphone’s App Store or Google Play. Customers can then either create an account, or those with an existing Schnupons digital coupon account may use that log-in information. Customers who do not have a smartphone can still participate by visiting www.schnucks.com/rewards and using their phone number to register. To earn points, customers will scan the Schnucks Rewards in-app barcode or enter their phone number at checkout. Schnucks will also occasionally offer promotions such as double points and free items available exclusively to Schnucks Rewards customers.

Design Differentiated Loyalty Program

“Shoppers have many options to choose from when it comes to where to buy their groceries, and our hope is that Schnucks Rewards provides them with one more reason to choose us,” said Schnuck. “Along with our commitment to being best in fresh and offering quality, friendly service, this program is one more way for us to encourage those who may not currently be our customers, to give Schnucks another look.”

Related Article: How to Design a Successful Loyalty Program

In addition to Schnucks Rewards, the new app also features enhanced item-location information, allowing shoppers to easily find the location of a specific item in any Schnucks store. Customers can also use the app to view the weekly sales ad, refill pharmacy prescriptions and access digital coupons.


Need Help Designing Your Loyalty Program?

We are the retail experts (our team has worked with Bon Ton, Radio Shack, Dick’s Sporting Goods, Edwin Watts Golf, Payless ShoeSource, Petco, A&P, Kohl’s, Tommy Hilfiger and a host of others). Our programs work because we take a 360-degree approach to develop your loyalty program. By identifying and understanding the needs and wants of different customer segments, we develop more compelling loyalty program value proposition.  The result: improved ROI – faster.

If you’d like to learn more about how Customer Insight Group can help you to grow revenue, improve retention and build profitability, contact us today at 303-422-9758.