Sam’s Club rolls out Cash Rewards, a new loyalty program that provides $10 in Cash Rewards for every $500 spent on qualifying pre-tax purchases. All Sam’s Club Plus members will automatically be enrolled in the program.
“We believe it’s important to add value to our membership by offering services and benefits that provide that extra something to our members,” Rosalind Brewer, President and CEO of Sam’s Club, stated in a press release. “With the summer entertaining and travel season just around the corner, Sam’s Club Plus members can start earning cash rewards during a peak spending time and continue to enjoy this money back advantage all year long.”
The Cash Rewards loyalty program increases the value already available to Sam’s Club Plus members. For current Sam’s Club Plus and those that upgrade to it, these benefits include:
- Early Shopping Hoursi: Club doors open at 7 a.m. Monday through Saturday, three hours earlier than regular shopping hours.
- Extra Protection Service Plan: Receive an extra year of coverage with the purchase of a Protection or Care Plan (excludes cameras, computers, smartphones and tablets).
- Pharmacy Discountii: Members can take advantage of 8 percent savings on name-brand prescriptions and the Extra Value Drug List provides up to 40 percent savings on many generics when not using prescription drug coverage. In 2012, Plus members using the discount saved on average $16 per prescription versus the regular Sam’s Club retail price.
- Optical Discountiii: Take $40 off a regular-priced pair of prescription eyeglasses when purchasing a one-year supply of contact lenses not using vision plan/insurance benefits.
Want to learn more about rewards program? Download our White Paper Don’t Enter the Battle for Customer Loyalty Unarmed.
Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.
Filed under: Brand Loyalty