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Reward Program Members Are Brand Champions

Brands better keep members of their rewards programs happy. A new study from Colloquy finds that customers who participate in loyalty-building efforts, like MyCokeRewards and the Best Buy Reward Zone, are 70 percent more likely to actively recommend a product, service or brand than the general population. Companies need to put as much effort in retaining customers as they do in attracting them.

Sallie Burnett
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