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Rawlings Launches Loyalty Program

Rawlings Sporting Goods Company announced the launch of Rawlings Rewards, a rewards program designed to target some of its most loyal customers.

The loyalty program encourages repeat purchases, subsequently building a database of brand ambassadors for future marketing ventures. Rawlings Rewards will be accessible via the e-commerce portion of the brand’s website at RawlingsGear.com.

“One of our key initiatives heading into 2015 is to invest in digital opportunities pertaining to our internal web properties and substantially grow our e-commerce business as a result,” said Mike Thompson, executive vice president of marketing for St. Louis-based Rawlings. “Rawlings Rewards is an avenue to help us achieve our fiscal goals while recognizing and rewarding our brand enthusiasts.”

The program is free to join and requires a minimum level of customer information to be submitted during the enrollment process. Consumers earn one point for every $1 dollar they spend on merchandise at the base “Red” level, and 1.25 points for every $1 dollar at the “Gold” level, a tier achieved upon earning 500 points. For every 250 points earned, a $10 dollar coupon is awarded which can be used for online purchases. There is no expiration of points issued in the program.

[Source: PR Newswire/Photo Source: Rawlings]

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Loyalty Marketing Blog
Loyalty Marketing Infographics

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Mary Shaw