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Loyalty Program Breakage: Health Measure of Program

If your business has a loyalty program, the whole reason behind it is to keep customers returning for your goods and services. As a business, your loyalty program is all about recognizing and rewarding your customers to achieve business goals like driving the repeat purchase rate, increasing average order value, and frequency of purchase. For Read more…

6 Quick Tips to Increase Loyalty Program Participation

Loyalty programs are an excellent tool for retaining customers and getting new customers. The problem is that many of those customers lie dormant and do not participate in the loyalty programs once they enroll. One of the goals of implementing the loyalty rewards program is increasing sales. If that’s not happening, then your business is Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Run enrollment drives Give new members a welcome gift Cross-promote Read more…

How to Improve Loyalty Program Redemption Rates

How to Improve Your Average Loyalty Redemption Rate Points are often earned but not redeemed. There are plenty of loyalty programs out there, and some have higher redemption rates than others. When you offer points, it’s essential to look at your redemption rate to see if the program is compelling and your members are actively Read more…

Fidelity Investments Introduces Tiered Levels of Pricing to Reward Loyalty

Fidelity Investments®, one of the industry’s largest and most diversified financial services firms, announced the launch of a time-based pricing feature on its six new disruptive funds that provides pricing discounts for shareholders who invest in one of the disruptive funds through a Fidelity account and remain in the fund for extended periods. “We designed Read more…

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

GameStop Updates Powerup Rewards Loyalty Program

GameStop Revamps Powerup Rewards Loyalty Program In a shift to provide greater value to its customers, GameStop announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. PowerUp Rewards has over 55 million members worldwide. 5 Read more…

CRM Success: It’s All About the Strategy

Create a Winning CRM Strategy Customer relationship management helps you manage your company’s interactions with customers, clients, and sales prospects. And, a well-managed process helps guarantee customer loyalty. The software you use is important. But unless you understand the strategies underlying the organization, automation, and synchronization of your sales and marketing processes, you may find Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. What is Gamification? Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intangible rewards. What are the Benefits of Gamification?  There Read more…

Loyalty Trend: Blockchain

Loyalty Management and Blockchain Consumers have become more demanding over the years, and this presents retailers with both challenges and opportunities. Loyalty points and rewards programs used to be seen as fringe benefits that came with making regular purchases from a particular store. People have now come to expect these benefits and will not give Read more…