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Sally Beauty Rolls Out New Loyalty Program

Sally Beauty Gives Loyalty Program a Makeover Sally Beauty rolls out piloted loyalty program, Sally Beauty Rewards. After running successful pilot programs in Florida and Georgia since 2017, Sally Beauty Rewards launched nationwide to all Sally Beauty customers on October 22, 2018. With the launch of this modern concept, Sally Beauty celebrates its hair and Read more…

Chipotle Pilots New Digital Rewards Program

Chipotle Tests New Rewards Program In 2016, Chipotle Mexican Grill, Inc. piloted its Chiptopia Summer Rewards, a three-month-long frequent diner program. The program offered the best rewards in the industry. Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at Read more…

Six Flags Announces Membership Rewards

New Loyalty Program Focuses on Creating Amazing Experiences Six Flags EntertainmentCorporation the world’s largest regional theme park company and the largest operator of waterparks in North America announced an exclusive new “Members Only” rewards program for its most loyal guests. “We didn’t want to create something just about spending money, because that’s not what we are,” Read more…

Victoria Secret Totally Revamps Pink Nation Loyalty Program

Victoria Secret PINK Unveils the all-new PINK Nation Victoria’s Secret PINK, the lifestyle brand dedicated to the independent college-age girl, unveiled a total revamp of its loyalty program, PINK Nation. The new PINK Nation delivers a more innovative and intimate brand experience through its newly designed mobile app. This includes the rollout of member-only offers Read more…

PetSmart Announces New Treats Loyalty Program

PetSmart Treats, PetSmart’s new loyalty program is now available across the retailer’s more than 1600 locations in the U.S., Puerto Rico and Canada, as well as online and through PetSmart’s mobile app. The points-based program allows members to earn points every time they shop in-store, online or donate to PetSmart Charities, and it rewards them with Read more…

Schnucks Unveils New Loyalty Program

 Schnucks Store Card Loyalty Program Customers who sign up for Schnucks store card program will earn 10 reward points for every dollar spent on qualifying* purchases. After accruing 1,000 points (the equivalent of $100 in purchases), customers will earn $2 off a future purchase. They can choose to redeem dollars off as they are earned Read more…

ExxonMobil Transitions to New Loyalty Program

Plenti, a coalition loyalty program, failed to gain traction. Coalition programs are loyalty programs operated by more than one business and the customer data is collected in a shared customer database. In Canada, the U.K. and Europe, coalition programs like Air Miles and Nectar, have been successful. Air Miles was introduced in America in 1994, it Read more…

How to Keep Customers Coming Back Again and Again

From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. With consumers having more information, more and more control over the buying process, brands must dedicate more resources to engage, keep and grow their customer relationships. Read more…

Retailers Make the Switch to Multi-tender Loyalty Programs

Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…

How to Measure Customer Loyalty

Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies become more analytically oriented, 10 common loyalty program metrics marketers need to monitor. These are: Total Read more…