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How Do You Define Customer Loyalty?

Loyalty is a concept we use in our lives to determine our relationships’ strength. In business, loyalty relates to the relationship between the organization and the customer base. Loyalty is more than how much the customer likes a brand. Instead, it is a concept which businesses can use to increase profitability and gain more customers Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty Read more…

Overcome Poor Loyalty Program Performance

  We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs, and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, Read more…

The Maldives is the World’s First Country to Offer a Traveler Loyalty Program

The Maldives plans on launching a loyalty rewards program come December to boost tourism, which has suffered under the COVID-19 pandemic. The Maldives Border Miles loyalty program will reward visitors’ points for every border crossing, which will earn them perks and benefits. The perks tourist will receive have not been announced. The program is a Read more…

10 Tips to Build Customer Loyalty

Providing excellent customer experience will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

How to Measure Customer Loyalty

10 Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies want to know what is working and what is not, the top 10 loyalty program Read more…

Loyalty 2.0 in the Post COVID-19 Era

For decades, a goal of many organizations has been to grow their business by creating loyal customers as a result of continually exceeding their customers’ expectations of the brand; be it through product quality, service, communications, etc. And the reason for this was essentially three-fold: Loyal customers tend to be more valuable – they tend Read more…

Subaru Ranks Highest Overall and Lexus Ranks Highest among Luxury Brands

If a vehicle owner is loyal to a specific brand, it’s becoming more difficult for another brand to woo them away when it’s time to buy a new vehicle, according to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. “There are many factors that contribute to brand loyalty, ranging from the experience a customer Read more…

7-Eleven Pilots Fuel Loyalty with Contactless Payment and Voice Command

Consumers are back in their cars, venturing out, and (unfortunately) embarking on those long commutes to work. To help fuel their car with the most value, 7-Eleven, Inc. is now piloting Fuel Loyalty in participating 7-Eleven® stores in North and South Orlando Florida, North Texas, and Woodbridge, Virginia. The Fuel Loyalty program is designed to provide contactless payment options to Read more…

Klarna Launches Buy Now, Pay Later Shopper Loyalty Program

Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…