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Overcome Poor Loyalty Program Performance

  We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs, and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, Read more…

The Maldives is the World’s First Country to Offer a Traveler Loyalty Program

The Maldives plans on launching a loyalty rewards program come December to boost tourism, which has suffered under the COVID-19 pandemic. The Maldives Border Miles loyalty program will reward visitors’ points for every border crossing, which will earn them perks and benefits. The perks tourist will receive have not been announced. The program is a Read more…

10 Tips to Build Customer Loyalty

Providing excellent customer experience will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

How to Measure Customer Loyalty

10 Loyalty Program Performance Metrics Building a loyalty program is a serious investment for any business, and it’s also important that a justifiable return on investment is achieved. How do you arrive at ways to measure customer loyalty? As companies want to know what is working and what is not, the top 10 loyalty program Read more…

Loyalty 2.0 in the Post COVID-19 Era

For decades, a goal of many organizations has been to grow their business by creating loyal customers as a result of continually exceeding their customers’ expectations of the brand; be it through product quality, service, communications, etc. And the reason for this was essentially three-fold: Loyal customers tend to be more valuable – they tend Read more…

Subaru Ranks Highest Overall and Lexus Ranks Highest among Luxury Brands

If a vehicle owner is loyal to a specific brand, it’s becoming more difficult for another brand to woo them away when it’s time to buy a new vehicle, according to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. “There are many factors that contribute to brand loyalty, ranging from the experience a customer Read more…

7-Eleven Pilots Fuel Loyalty with Contactless Payment and Voice Command

Consumers are back in their cars, venturing out, and (unfortunately) embarking on those long commutes to work. To help fuel their car with the most value, 7-Eleven, Inc. is now piloting Fuel Loyalty in participating 7-Eleven® stores in North and South Orlando Florida, North Texas, and Woodbridge, Virginia. The Fuel Loyalty program is designed to provide contactless payment options to Read more…

Klarna Launches Buy Now, Pay Later Shopper Loyalty Program

Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…

Sephora Updates the Beauty Insider Loyalty Program

Effective May 29, 2020, Sephora released the next evolution of its Beauty Insider loyalty program. This update takes the client experience to the next level thanks to new offerings like Beauty Insider Cash, which allows clients to get instant savings on their purchase, along with other perks like point multiplier events, more sampling choices than Read more…

8 Tips to Reduce Your Loyalty’s Programs Breakage Rate

Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…