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P.F. Chang’s Launches Loyalty Program

P.F. Chang’s China Bistro Inc. launched a digital customer loyalty program that simplifies rewards for frequent diners.

P.F. Chang’s Launches Loyalty Program

As part of the fully digital customer loyalty program that rewards diners for satisfying their culinary curiosity, P.F. Chang’s Preferred members will enjoy exclusive benefits and earn points for every dollar spent at P.F. Chang’s.

“With P.F. Chang’s Preferred, we’ve simplified our rewards and sweetened the benefits to celebrate our most loyal guests,” said Jim Umberger, Vice President of Interactive and Loyalty Marketing at P.F. Chang’s. “Now our guests will have the opportunity to earn and experience members-only perks simply for enjoying their favorite fresh, handcrafted P.F. Chang’s dishes.”

With P.F. Chang’s Preferred, it’s easy to enroll and earn points to begin enjoying the benefits. New members automatically receive 1,000 points simply for joining P.F. Chang’s Preferred—which is halfway to a free entree just for signing up. Once enrolled, members receive 10 points per dollar spent on all purchases* and can enjoy a free entree for every 2,000 points earned. Members also receive rewards like advance tastings, access to special events and experiences, and bonus point opportunities throughout the year, plus a complimentary appetizer or dessert of their choice to enjoy during their birthday month.

[Source: P.F. Chang’s China Bistro]

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Loyalty Marketing Blog
Loyalty Marketing Infographics

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Mary Shaw