Next Generation of Loyalty for Fuel and C-Stores
Posted on July 06, 2009 by Sallie Burnett
The percentage of consumers loyal to one brand of gasoline has been in general decline for several years and is down six points over the past decade, according to a recent report from The NPD Group Inc.
When comparing 1Q09 loyalty measures versus 1Q00, the age group that experienced the greatest decline was the 30-to-44 age segment. In 2000, 18- to 29-year-olds were the least brand loyal; in the intervening nine years, many of them brought their brand switching behavior into the 30-to-44 bracket.
[CSP Convenience Store/Petroleum, July 6, 2009]
Filed under: Loyalty Marketing