Next Generation of Loyalty for Fuel and C-Stores
Posted by Sallie Burnett
The percentage of consumers loyal to one brand of gasoline has been in general decline for several years and is down six points over the past decade, according to a recent report from The NPD Group Inc.
When comparing 1Q09 loyalty measures versus 1Q00, the age group that experienced the greatest decline was the 30-to-44 age segment. In 2000, 18- to 29-year-olds were the least brand loyal; in the intervening nine years, many of them brought their brand switching behavior into the 30-to-44 bracket.
[CSP Convenience Store/Petroleum, July 6, 2009]
Customer Loyalty Consultant Global Keynote Speaker | Social Media Marketing Strategist at Customer Insight Group
Sallie Burnett is the founder and CEO of Customer Insight Group. This strategic marketing firm leads the way in the evolution of how companies engage their customers and earn their long-term loyalty.
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Filed under: Loyalty Marketing