MC Sports Active Rewards Program Enrolled Its Millionth Member
The program was introduced by the MC Sports, a Michigan-based sporting goods store chain, which has more than 70 locations in seven states.
“We are very excited to have enrolled our millionth member,” Ed Rix, vice president, of marketing and advertising for MC Sports said in a press release. “Achieving this level of success would not have been possible without high-end, reliable, and scalable technology, not to mention the resources necessary to manage it.”
Active Rewards members earn one point for every dollar spent at MC Sports stores. Once they accumulate 500 points, they receive a $15 certificate for redemption at any MC Sports store. The Active Rewards program also entitles members to special offers, including birthday discounts, entry to private sales, and advance notice of major sales.
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Filed under: Brand Loyalty