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Tim Hortons Announces New Tims Rewards Program

Tim Hortons Announces New Tims Rewards

The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards.

“Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you,” says Alex Macedo, President, Tim Hortons. “We heard from our guests that a new rewards program had to be easy to use and redeem, that’s why we offer both a reusable card and a digital friendly app.”

With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot tea (any size) or baked good (except for Timbits and bagels) after every seventh visit. A visit is a purchase of 50 cents or more and must be a least thirty minutes after the previous visit. The Tims Rewards card must be presented and scanned before paying.

Related Article: Restaurants Serve Up Loyalty Programs To Combat Competition

Tims Rewards is simple and easy to use. Customers have three ways to join the program.

  1. Customers can visit any eligible Tim Hortons restaurant in Canada to receive a reusable loyalty card or
  2. Download Tims Rewards to their digital wallet on their iPhone or Android device and use it the same way as they would use a reusable loyalty card or
  3. Download the updated Tim Hortons mobile app, which allows customers to track their status, scan for rewards and order directly through the app.

Related Article: 7 Strategies to Get Your Customers to Join Your Loyalty Program

Sallie Burnett
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