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Papa John Overhauls Loyalty Program

Papa Johns is entering a new generation of loyalty program overhauling its prior program with all new  Papa Rewards program that rewards points five times faster than before. Points earned turn into the gold standard of pizza rewards currency: Papa Dough, which can be redeemed towards anything on the menu – pizzas, sides, deserts and more (excluding alcohol) – including limited time offers and deals.

New Loyalty Program Benefits

Members can convert their dollars spent into “Papa Dough,” which can be collected and used toward anything on the Papa John’s menu. Here’s how the program works:

  • Now receive one point for every dollar spent (previously 1 point for every $5 spent).
  • 75 points = $10 Papa Dough
  • No limitations for the amount of points that can be earned per transaction
  • Now able to earn on any order – on web, apps, by phone or in store

Related Article: 6 Quick Tips to Increase Loyalty Program Participation

Current Papa Rewards members’ accounts have been transitioned to the new Papa Rewards program and points from the old program were multiplied by five during the transition to align with the value of the new program structure. And, to celebrate the new program, new and current members will also receive a free 10” Cheesesticks with any $12 purchase through 1/27 (valid online or app orders only).

To further emphasize the new Papa Rewards being the gold standard in loyalty, Papa John’s is giving Papa Rewards members the chance to win the ultimate badge of Papa John’s iconic fandom: a gold pepperoncini. There’s only one and it’s worth more than $10,000. To enter, check out the new Papa Rewards and make a minimum $5 purchase between December 17, 2018 and January 6, 2019. No purchase necessary. No limitations to the number of entries. See papajohns.com/PapaDough for official rules.

By promoting this new rewards program as the gold standard in loyalty and taking on the name of “crusto-currency,” Papa John’s is simply just the latest to jump on the cryptocurrency style rewards bandwagon that seems to be the new “it” thing when it comes to loyalty.

Related Article: Time to Shine: Revamping Your Loyalty Program

Is this style program here to stay or just a passing craze? I guess only time will tell.

B. Smith